The Fear Factor In Advertising

The scene opens on a mom and her two kids driving in a thunderstorm. It’s dark and it’s raining. She can…

What Advertisers Can Learn From Alfred Hitchcock — The Master of Suspense

Facial Recognition Technology Is Turning Heads in Advertising

Advertisers’ Gold: The Element of Surprise

It’s the 1950’s. You’re on a Hollywood set. The director says, “Action!” The camera…

How AI Is Making Focus Groups Easier, Cheaper, & Faster Than Ever Before

5 Big Names In Advertising Using AI to Grow Their Business

Breaking Down The Walled Garden: The Benefits Of Data Co-ops In Advertising

True Artificial Intelligence Is the Future, Intelligence Augmentation Is Now

Why Joy Is An Advertiser’s Best Friend

Why is it that we are so much more likely to keep watching a video that makes us smile?

How To Make Health Care Ads That Resonate With People