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How To Make Health Care Ads That Resonate With People
How To Make Health Care Ads That Resonate With People
Richard Nixon was once quoted as saying, “If I go to the hospital, I’m fairly sure I won’t come out of it alive.”
Matt Allegretti
Nov 15, 2017
Breaking Down The Walled Garden: The Benefits Of Data Co-ops In Advertising
Breaking Down The Walled Garden: The Benefits Of Data Co-ops In Advertising
In just the last few years, data has become the most valuable resource in advertising, and subsequently, the most guarded. Many businesses…
Matt Allegretti
Nov 7, 2017
What Advertisers Can Learn From Alfred Hitchcock — The Master of Suspense
What Advertisers Can Learn From Alfred Hitchcock — The Master of Suspense
Tell me if you remember this scene. Ad man, Roger Thornhill (played by Cary Grant), is standing on an isolated highway, watching a crop…
Matt Allegretti
Oct 31, 2017
How AI Is Making Focus Groups Easier, Cheaper, & Faster Than Ever Before
How AI Is Making Focus Groups Easier, Cheaper, & Faster Than Ever Before
What images come to mind when you think of a focus group?
Matt Allegretti
Oct 24, 2017
5 Big Names In Advertising Using AI to Grow Their Business
5 Big Names In Advertising Using AI to Grow Their Business
Gil Pratt, Head of Toyota Research Institute, recently compared the current AI revolution to the Cambrian explosion from 500 million years…
Matt Allegretti
Oct 16, 2017
Facial Recognition Technology Is Turning Heads in Advertising
Facial Recognition Technology Is Turning Heads in Advertising
Are we living in a bad sci-fi movie or the dawn of a new technological age? Depends on who you ask. The rise of artificial intelligence…
Matt Allegretti
Oct 3, 2017
The Fear Factor In Advertising
The Fear Factor In Advertising
The scene opens on a mom and her two kids driving in a thunderstorm. It’s dark and it’s raining. She can hardly see the road. She’s trying…
Danielle Yannotti
Sep 27, 2017
Why Joy Is An Advertiser’s Best Friend
Why Joy Is An Advertiser’s Best Friend
Why is it that we are so much more likely to keep watching a video that makes us smile?
Matt Allegretti
Sep 26, 2017
Advertisers’ Gold: The Element of Surprise
Advertisers’ Gold: The Element of Surprise
It’s the 1950’s. You’re on a Hollywood set. The director says, “Action!” The camera cuts to a woman in a white dress and heels standing on…
Danielle Yannotti
Sep 13, 2017
True Artificial Intelligence Is the Future, Intelligence Augmentation Is Now
True Artificial Intelligence Is the Future, Intelligence Augmentation Is Now
In the past decade, Artificial Intelligence (AI) has transitioned from being the basis of Hollywood movie plots to being very much a part…
Anthony Parente
Sep 13, 2017
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