Feature highlights of group #2: Registration
Feature highlights of group #2: Registration
The registration step is essential — it should be easy for a customer but provide enough information to make the usage of the online store convenient way.
For example, adding the customer address or tax number can be not necessary on the registration step but will make purchasing more smooth later.
Registration using the social account
Only Apolonia and Pingo Doce have the option to perform the registration in their online stores using social network accounts.
At the moment of the registration, 5 out of 10 retailers offer to provide tax numbers — Apolonia, Auchan, E.Leclerc, Froiz and Intermarché. However, Auchan can not register customers with no tax number and check if inserted tax number is correct.
Go to the next Feature group #3 Catalog
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