Feature highlights of group #4: Product page
The product page is the main place for the product information and all the actions possible to perform with it during the online purchasing process.
Product page information and actions available should solve all the customer’s doubts and make them able to decide to buy.
7 out of 10 online stores have product pages — Auchan, Continente, El Corte Inglés, Froiz, Mini Preço, Pingo Doce and SPAR.
Apolonia, E.Leclerc and Intermarché have a product quick view window.
Video for the product on the product page
Only 1 out of 7 online stores, Continente, brought to the product page the video about the product ( not for all the products, but it’s already a great effort from the retailer and benefit for the customers).
4 out of 7 retailers have the option for the customer to share the link to the product via email — Auchan, Froiz, Mini Preço and SPAR. 3 out of 7 retailers allow sharing through social media — Auchan (Facebook), Froiz (183 options to share using integration with special service), and Mini Preço (Facebook and Twitter). However, only Auchan have the option to share product page within the messenger (Telegram).
Product quick view options
Apolonia and E.Leclerc allow a customer to zoom photos at the product quick view window.
Apolonia has great photos of the products so customers can read all the details as in an offline store case. E.Leclerc has 3D image of the product.
E.Leclerc and Intermarché have nutrition declaration, Apolonia has it partly, showing it only on the zoomed photo.
Share option for product quick view
Apolonia and E.Leclerc allow customers to share the product quick view through social media. Apolonia also has an option to share by email.
No retailer has the option to share by any messengers.
