East End Digital

Strategy, creative and media buying — leave it with the same team.

In the “olden days” (about 10 or 15 years ago) paid media and content creation were the marketing equivalent of church and state. Content was created with a strategy in mind and then lobbed over to a media buyer who…

Measuring Snapchat — how do you know if you’re successful?

Are the big social networks killing creative content?

It comes as news to no one that Instagram moved towards an algorithm-based newsfeed last week (just as big brother Facebook did a few years back). The social network is culling branded content (among other content) and serving you the…

Content is everywhere — but is it good?

Have you heard people talking about content lately? Maybe a little?

Seems you can’t go anywhere anymore without someone telling you about how important content is. We don’t just watch videos, read blogs, tweets and posts, we consume…

Why digital natives are integral to your business

How to tell if you need a communications strategy

Everyone’s online in some capacity or another. It’s where we get our information, how we communicate, where we seek influence and where we research everything from products to politics. It offers infinite possibilities — but also can feel…

Can we all please move on from mass reach!?

Mass reach — even today still stands as a measure of success. How man eyeballs did…

3 ways to make your content evergreen

Keeping your social feeds updated with content can be a challenge. More channels means more…