Eastwick AdTech
Covering the forefront of Advertising Technology, including video technologies, analytics, and personalization systems that enable companies to identify the right customer.
Spredfast CMO Jim Rudden: Marketers Must Connect with People, Not Pixels
Spredfast CMO Jim Rudden: Marketers Must Connect with People, Not Pixels
This is part of an ongoing Q&A series from Eastwick’s Ad Tech practice. Every month we will be profiling advertising and digital media…
5 Questions with Tobi Elkin, Editor of MediaPost’s Real-Time Daily
5 Questions with Tobi Elkin, Editor of MediaPost’s Real-Time Daily
This is part of an ongoing Q&A series from Eastwick’s Ad Tech practice. Every month we will be profiling advertising and digital media…
Ad Fraud in 2016: A Call for Creativity
Ad Fraud in 2016: A Call for Creativity
Ad fraud and ad blocking have become household words for marketers and publishers. In the month of December, searching “ad fraud” on Google…
Ooyala’s SVP Ad Tech Sorosh Tavakoli talks simplicity and transparency in the market
Ooyala’s SVP Ad Tech Sorosh Tavakoli talks simplicity and transparency in the market
This is part of an ongoing Q&A series from Eastwick’s Ad Tech practice. Every month we will be profiling advertising and digital media…