Eat Less Meat 3–5

Total Subscribers: 0, Acquired: 0, Lost: 0

Ad spend: $987

Things we tried:

Ran a campaign offering 2 of three meals free the first week.
Drove people to…

Eat Less Meat Weeks 1 + 2

Metrics

Total Subscribers: 0, Acquired: 1, Lost: 1

Ad spend:$269, Cost Per New Subcsriber: $269

Key site metrics: 10% click through rate from homepage to sale page, 0% clickthrough rate to checkout.

Eat Less Meat

2016 is expected to be the hottest year we’ve ever recorded. Before that 2015 was the hottest year we’ve ever recorded. Before that 2014 was the hottest year ever recorded. Rounding out the rest of the top 10 are 2010, 2013, 2005, 2009 and no year before 1998.