This year, Chrysler stunned the advertising and consumer world with their “Imported from Detroit” rebrand. This rebrand effort was launched during the Super Bowl with the famous commercial featuring Eminem and his music. I will…

A while back, I first viewed Amon Tobin’s new stage for his ISAM tour. It was an illuminating and innovative experience to view online. Yes, I am going to see him when he comes to Chicago in October to experience the…

Last week, in an effort to increase awareness around Critical Mass’ SxSW submissions, we hosted five days of Twitter chats. Each Critical Mass entry had its own chat. It was a great experience interacting with some top minds…

Saturday, I had the opportunity to check out the 2011 Chicago Auto Show with my brother Eric. Now, I for one absolutely love auto shows. Perhaps I love them because I grew up liking automobiles, maybe it’s because I’m a guy and guys “like that sort of thing,” or maybe it’s…

Branding your company is a big, arduous task. It’s not just a logo, it’s not your business cards, letterheads and advertising. What a lot of people and companies don’t understand about branding, is that your brand is not what you say it is, it’s what the…

Big news! I’m heading to SXSWi next Friday and yes, I can barely contain my excitement. I will be there from the 11th-15th learning some new practices, introduced to new start-ups, engaging with technology, and hopefully meeting some amazing people. This will be…