Inauguration of Rajeev Motwani Building at IITK and Launch of Two Venture Funds

My Experience with PRIME’83!

Sometimes we find out words to assemble them in a form that people love to read, and sometimes, the words find us to get assembled by our hands, and the motivation behind the message of that writing drives us to assemble those words. I feel immense pleasure in extending a warm…

A Brief Introduction to Behavioral Economics

Before we get started on Behavioral Economics, have a glance at the subscription form of a magazine shown below:

Tracing the Flipkart-Myntra merger

Flipkart India Pvt. Ltd. which has established itself as India’s largest e-commerce firm has acquired its rival Myntra.com, another growing online firm which specializes in fashion and lifestyle products, in one of the biggest deals in the history of online business.

Let’s dissect Failure!

“In Silicon Valley, the fact that your enterprise has failed is actually a badge of honor.”

Sitting idly in the cafeteria of your college, thinking of the long lost buddies, the doomed love, finding it difficult to close your ears to the derisive remarks of…

Grabhouse

College life is considered to be the most memorable years of an individual when one lives life on one’s own demands. It’s the time when study balances itself with all the extracurricular activities like sports, hangouts, late night parties. Sweat and tear knock doors just before the exams. Well, all of us…

Act smart, Act Legal

There are several phases in launching a start-up. Right from the moment the idea blossomed in your grey cells, to where you celebrated the first funding you received, to where you spend your days unveiling the market to when you get interviewed by some popular magazine on account of your…

A New Canvas To Paint On: Social Media Advertising

Advertising is a way of getting information about your product or service to your potential customers. Because advertising can be very expensive, you will want to focus your reach on a very specific target audience. And guess where your…

PPP: Is it the New Entrepreneurial Way?

The day has arrived when on Tuesday,8thJuly,2014 Union minister Sadananda Gowda presented his first Rail Budget in Lok Sabha followed by the annual budget on Thursday,10th July,2014 by the Finance Minister Arun Jaitley .Glued to the TV sets, each one of us…