How Instagram helps The Economist to reach a new generation

By Kevin Young, Head of Audience, The…

Predicting the future with The Economist

A 90% economy, the return of consumer spending and sci-fi for…

Latest ABC figures show The Economist’s commitment to profitable circulation as revenue increased 25% year on year

Latest figures make The Economist the best-selling news and current affairs magazine in the UK (Ex-Ireland).

Content that ‘works’ — lessons from Redshift, the online publication from Autodesk

Everything that is to be learned from an award-winning campaign. What’s in it for the brands that get content and thought…

Is ‘thought partnership’ the new thought leadership?

The formula for cutting through the noise at a time of content overload.

Anyone who works in marketing will be aware of the exponential increase in content…

In digital advertising, premium matters

When it comes to the effectiveness of premium publishers versus the rest, it’s all about better metrics and the right context.

What does 2021 have in store for America?

The Economist predicts a nine in ten chance of Biden winning the electoral college, but…

The Economist is coming to Snapchat

At midnight on Friday, 7th October, The Economist will go live on Snapchat Discover to users in the US, Canada, Britain and Australia.

Once a week, a new edition of Snapchat Discover will focus on a different theme or subject across 14 or…

Silence is not golden: The Economist Group unveils global Economic Purpose research at Advertising Week New York

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