Elazar Krausz: Thoughts on Marketing Management and Strategy

The In-N-Out Craze Hits Colorado

Growing up in Denver, Colorado, I was aware only peripherally of the brand names that dominate other…

Starting at $0: When Freemium Works

Pricing strategies are an important part of the marketing mix. In Roger Kerin’s…

The Perils of Choice

In marketing, offering customers a choice seems like a good idea. If you can provide different products or services that…

Are My Followers Fake? Social Media Marketing in an Age of Bots

Loyalty Without Loyalty Cards: How Trader Joe’s Built a Tribe