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Elazar Krausz: Thoughts on Marketing Management and Strategy
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Artsy, Value Creation, and Augmented Reality
Artsy, Value Creation, and Augmented Reality
Artsy (artsy.net) is an online platform for viewing, buying and selling fine art. Founded in 2009 by Princeton computer science student…
Elazar Krausz
Dec 6, 2020
The In-N-Out Craze Hits Colorado
The In-N-Out Craze Hits Colorado
Growing up in Denver, Colorado, I was aware only peripherally of the brand names that dominate other parts of the country. I had heard of…
Elazar Krausz
Nov 22, 2020
Starting at $0: When Freemium Works
Starting at $0: When Freemium Works
Pricing strategies are an important part of the marketing mix. In Roger Kerin’s traditionally-inclined overview of the field, Marketing…
Elazar Krausz
Nov 8, 2020
The Perils of Choice
The Perils of Choice
In marketing, offering customers a choice seems like a good idea. If you can provide different products or services that meet the needs of…
Elazar Krausz
Oct 21, 2020
Marketing: An Art or a Science?
Marketing: An Art or a Science?
Pick up a traditional marketing textbook, like Roger Kerin’s Marketing: The Core, and you’ll find an approach to marketing that feels very…
Elazar Krausz
Oct 11, 2020
Are My Followers Fake? Social Media Marketing in an Age of Bots
Are My Followers Fake? Social Media Marketing in an Age of Bots
Social media has a problem: hundreds of millions of accounts across the biggest social networks don’t belong to real humans. There are 275…
Elazar Krausz
Oct 1, 2020
Loyalty Without Loyalty Cards: How Trader Joe’s Built a Tribe
Loyalty Without Loyalty Cards: How Trader Joe’s Built a Tribe
A friend of mine recently moved from the Upper West Side of Manhattan to Washington Heights, a neighborhood about 5 miles uptown. Her…
Elazar Krausz
Sep 29, 2020
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