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Emerge Insights
Manifesto II
Manifesto I
Idea to Series A
Market insights
About Emerge
Idea to Series A
Mastering product with speed and scale
Mastering product with speed and scale
Springboard’s Chief Product Officer, Kara Sasse, covers the foundations of product — from the speed-quality trade-off, to product roadmaps…
Zara Zaman
Apr 10, 2024
L&D, leadership and building culture
L&D, leadership and building culture
Former Chief Learning Officer of Boeing and IBM, Guillermo Miranda, talks about selling to L&D, attracting top talent and building culture.
Zara Zaman
Feb 21, 2024
How to navigate fundraising
How to navigate fundraising
Simon Nelson shares his experience of building and scaling Europe’s largest MOOC platform, FutureLearn. He led the company from its…
Zara Zaman
Oct 9, 2023
Building successful university partnerships
Building successful university partnerships
Jessica Wang shares strategies and frameworks from her decade-long journey at edtech giant 2U, where she built 30 university partnerships…
Zara Zaman
Oct 30, 2023
£100 million valuation and 19 million learners
£100 million valuation and 19 million learners
Simon Nelson, former founding CEO of FutureLearn, shares his experience of building and scaling Europe’s largest MOOC platform. Having…
Zara Zaman
Oct 4, 2023
How to build your first marketing strategy
How to build your first marketing strategy
Natasha Davidson, ex EMEA CMO of Coursera, delves into marketing strategies and tactics for early-stage startups, highlighting the…
Zara Zaman
Sep 1, 2023
Customer-centricity and credibility: Shailu’s strategies for startup success
Customer-centricity and credibility: Shailu’s strategies for startup success
Shailu Tipparaju is one of those rare individuals who has founded, scaled, and exited three successful edtech companies — and is working…
Zara Zaman
Jul 30, 2023
How to make money in edtech
How to make money in edtech
Jonathan Lau, co-founder and COO of InStride, shares how he approaches complex problems as a founder and three ways to validate demand for…
Zara Zaman
Aug 20, 2023
Customer research strategies behind Busuu’s 120 million learners
Customer research strategies behind Busuu’s 120 million learners
Kirsten Campbell-Howes, ex-CLO of Busuu, explains the importance of continuous customer research, how to translate customer insights into a…
Zara Zaman
Jul 23, 2023
The three Cs of company building: culture, Communication & conflict
The three Cs of company building: culture, Communication & conflict
Discover key insights from the co-founder of Amboss, the learning platform used by two million people worldwide. We delve into finding a…
Zara Zaman
Jul 10, 2023
How StudySmarter grew to 10m learners by learning to spend their money wisely
How StudySmarter grew to 10m learners by learning to spend their money wisely
StudySmarter’s co-founder and CMO Maurice Khudhir explains how they went from 70,000 to 10m in three years.
Matt Walton
Sep 7, 2022
Retaining top talent in edtech: strategies for cultivating a high-performing team
Retaining top talent in edtech: strategies for cultivating a high-performing team
Learn from CEO of Amerigo, Craig Pines, how to build and retain high-performing teams in edtech. He shares his strategies for effective…
Zara Zaman
May 30, 2023
How Blinkist found product-channel fit with paid marketing (a case study)
How Blinkist found product-channel fit with paid marketing (a case study)
Blinkist’s co-founder and CEO Holger Seim talks us through Blinkist’s journey to find product-channel fit.
Matt Walton
Mar 21, 2023
Launch to Love: Acquiring the first 100 customers that love you with YCombinator’s Kat Mañalac
Launch to Love: Acquiring the first 100 customers that love you with YCombinator’s Kat Mañalac
Last month, as part of our Product Market Fit Academy, we hosted an office hour with Kat Mañalac, Partner and Head of Outreach at…
Zara Zaman
Feb 27, 2023
How Abwaab found product-market fit by understanding seasonality and freemium
How Abwaab found product-market fit by understanding seasonality and freemium
Hamdi Tabba, CEO & cofounder of Abwaab, the fasted growing edtech in MENA what metris mattered to find product-market fit.
Matt Walton
Dec 20, 2022
Profitable from day 1: lessons on user feedback from the founder of Product School
Profitable from day 1: lessons on user feedback from the founder of Product School
Carlos González De Villaumbrosia is the founder and CEO of Product School, the global leader in Product Management training. Founded in…
Zara Zaman
Dec 14, 2022
How Andela’s founders operationalised their vision to find product-market fit
How Andela’s founders operationalised their vision to find product-market fit
Andela’s cofounder Christina Sass on how to evolve how you communicate your vision as you grow in an EdTech company.
Matt Walton
Nov 7, 2022
How BridgeU created new value, found the right price and the right customer — a case study
How BridgeU created new value, found the right price and the right customer — a case study
Founder Lucy Stonehill shares how understanding value helped them win K-12 and find new opportunities.
Matt Walton
Aug 3, 2022
How Springboard continuously disrupted itself to find product-market fit
How Springboard continuously disrupted itself to find product-market fit
Finding product-market fit is NOT a one-time exercise — learn how to use continuous research to design world-class products.
Shinaz Navas
Jul 4, 2022
How Multiverse used product discovery for curriculum to 4x in 12-months
How Multiverse used product discovery for curriculum to 4x in 12-months
Multiverse’s Gordon MacRae shares a case study on using classic product discovery for curriculum products.
Matt Walton
Jun 6, 2022
Busuu’s ‘Metrics You Can Move’ framework for finding product-market fit
Busuu’s ‘Metrics You Can Move’ framework for finding product-market fit
For early-stage founders, learn how Busuu measured the metrics that matter to scale to >120m users.
Shinaz Navas
Apr 27, 2022
How Sana Labs avoided incrementalism and built a vision-led framework to find product-market fit
How Sana Labs avoided incrementalism and built a vision-led framework to find product-market fit
Learn how Sana Labs built and communicated a compelling vision on their way to raising the $18m Series A from EQT in early 2021.
Emerge Product-Market Fit Academy
Nov 22, 2021
Measure case study: How Trilogy defined and measured the magic to find scalable product-market fit
Measure case study: How Trilogy defined and measured the magic to find scalable product-market fit
Find out how Trilogy defined their magic, measured it, and built a culture of responsiveness as they scaled to $100m revenue in 4 years
Emerge Product-Market Fit Academy
Oct 21, 2021
Defining product-market fit for edtech and the future of work
Defining product-market fit for edtech and the future of work
What is product market fit? How do you know if you have it? And how is it different for edtech and future of work?
Matt Walton
Oct 5, 2021
Discovery case study: Design the right product using continuous research
Discovery case study: Design the right product using continuous research
Learn the 4-step product discovery process to build a world-leading edtech or future of work product.
Emerge Product-Market Fit Academy
Oct 5, 2021
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