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Unico Studio’s Forward-Looking Approach Keeps Them Ahead of the “Game”
Unico Studio’s Forward-Looking Approach Keeps Them Ahead of the “Game”
Erkay Uzun, CEO of Unico Studio, discusses how Unico focuses on end-to-end metrics to achieve sustainable ROAS
Ravi Pimplaskar
Jun 7, 2021
How Wooga Uses Data Science to Supercharge User Acquisition
How Wooga Uses Data Science to Supercharge User Acquisition
Vinicius Ramos Gerez, Sr User Acquisition Manager at Wooga discusses how patience with data is critical to achieving long term user goals.
Ravi Pimplaskar
May 12, 2021
SciPlay’s Focus on Retention Fuels Long-Term Gaming Success
SciPlay’s Focus on Retention Fuels Long-Term Gaming Success
Yaron Bartal, SciPlay’s VP of Growth, discusses how their gaming apps find and keep loyal customers
Ravi Pimplaskar
Mar 15, 2021
How User Experience Spurs SmartNews’ Success
How User Experience Spurs SmartNews’ Success
Fabien-Pierre Nicolas, VP US Marketing of SmartNews, discusses how the popular news app maximizes their reach through simplifying…
Ravi Pimplaskar
Mar 15, 2021
How Innovation Drives OTTO To New Heights
How Innovation Drives OTTO To New Heights
Marian Bucher, OTTO’s VP of Growth, discusses how the shopping app uses preloads and retention strategies to keep it top of mind with…
Ravi Pimplaskar
Mar 11, 2021
Giving Motivation Key to Beach Bum Games Growth
Giving Motivation Key to Beach Bum Games Growth
Shai Ze’ev Yosifon, VP of Marketing, tells us how gaming apps should focus their user acquisition strategies on user-initiated approaches
Ravi Pimplaskar
Mar 11, 2021
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