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Empathy Inc. — Occasional Insights
Thought leadership about business, marketing, and media
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To recover from COVID-19, marketers need to make friends with CFOs. Stat.
To recover from COVID-19, marketers need to make friends with CFOs. Stat.
This story was written for The Canadian Marketing Association. You can read the original article here.
Mo Dezyanian
Dec 4, 2020
The pandemic provides an important reminder of how advertising can actually help society
The pandemic provides an important reminder of how advertising can actually help society
This story was written for The Message. You can read the original article here.
Mo Dezyanian
Aug 5, 2020
The risky business of media margins
The risky business of media margins
This story was written for Media In Canada. Read the original article here.
Mo Dezyanian
Aug 26, 2019
What if advertisers were willing to pay people to view their ads?
What if advertisers were willing to pay people to view their ads?
This story was written for The Message. You can read the original article here.
Mo Dezyanian
May 31, 2019
Marketers: We Don’t Need More Data!
Marketers: We Don’t Need More Data!
This story was originally written for the Canadian Marketing Association. You can read the original article here.
Mo Dezyanian
Mar 15, 2019
The Red Menace is real
The Red Menace is real
Or Why Netflix is the biggest threat to Facebook, Google and Digital Advertising
Mo Dezyanian
Dec 11, 2018
Is your advertising risk-assessed?
Is your advertising risk-assessed?
Mo Dezyanian
Nov 7, 2018
Do you need an Amazon advertising strategy?
Do you need an Amazon advertising strategy?
E-marketer recently reported that Amazon, is the number 3 Digital Ad platform in the US. Right after Google (37.1%) and Facebook (20.6%)…
Mo Dezyanian
Oct 29, 2018
80/20 — Six
80/20 — Six
A winning campaign strategy
Mo Dezyanian
Oct 22, 2018
3 truths to help you as a marketing strategist
3 truths to help you as a marketing strategist
The life of a strategist is complex. You operate as the hub between the consumer, the client (if you’re at an agency), and internal…
Mo Dezyanian
Oct 1, 2018
Yes, you can be a marketer and not a fraud
Yes, you can be a marketer and not a fraud
It’s hard to be a marketer and not feel like you’re lying sometimes.
Mo Dezyanian
Aug 27, 2018
B2B sales: Use a risk matrix to up your success rate
B2B sales: Use a risk matrix to up your success rate
This article was originally written for and published in B2B News Network.
Mo Dezyanian
Jul 16, 2018
Why Empathy?
Why Empathy?
The personal story behind the brand
Mo Dezyanian
Jul 4, 2018
Start your marketing studies with an accounting course
Start your marketing studies with an accounting course
Yes, you read that correctly! An accounting course.
Mo Dezyanian
Apr 24, 2018
Do you need a degree to be a marketer?
Do you need a degree to be a marketer?
Only 4 out of 24 — 1 in 6 — marketing experts have a formal education in marketing! That’s shocking, this article claims.
Mo Dezyanian
Apr 13, 2018
Are you an agency partner?
Are you an agency partner?
Long-term relationships are one of the hardest challenges we face in life. They are complex, ever-changing and require considerable work…
Mo Dezyanian
Apr 6, 2018
Get ahead of Facebook with these strategies
Get ahead of Facebook with these strategies
What Zuck’s interview means for marketers
Mo Dezyanian
Mar 23, 2018
Getting frank with Frank
Getting frank with Frank
This week I went to AMA’s Fire Side chat with Frank Palmer. For those who don’t know, he is a a true legend, the quintessential Canadian…
Mo Dezyanian
Mar 9, 2018
We need brands that can do these 3 things really well
We need brands that can do these 3 things really well
To make their brand successful, today’s marketers need to develop 3 critical skills.
Mo Dezyanian
Feb 9, 2018
Growth Hacker vs. Traditional Agency
Growth Hacker vs. Traditional Agency
Last week I went to a lively debate at MarketingTO.
Mo Dezyanian
Feb 5, 2018
The people business of advertising
The people business of advertising
“You’re a knowledge worker in the 21st century? You’re in the people business”
Mo Dezyanian
Jan 26, 2018
Content v. advertising
Content v. advertising
There’s a lot of talk right now about the merits of good old fashioned in-your-face advertising. As opposed to the creation of value-added…
Mo Dezyanian
Jan 19, 2018
Net Neutrality: The aftermath
Net Neutrality: The aftermath
It’s been about a week since the FCC moved to repeal US net neutrality rules. In that week, a lot of things happened.
Mo Dezyanian
Dec 22, 2017
Failure is not only an option — it’s a necessity.
Failure is not only an option — it’s a necessity.
Disclaimer: No, this post is not yet another list of this year’s failed campaigns, starting with Pepsi’s <sigh!>.
Mo Dezyanian
Dec 15, 2017
The case against consistency
The case against consistency
I take my coffee black.
Mo Dezyanian
Dec 6, 2017
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