Homepage
Open in app
Sign in
Get started
Empersonal
What we're thinking, doing, winning … and what others are saying about it.
Audience
Media
Measurement
Message
Empower
Follow
Empower’s Second Annual Advanced Video Summit Tackles the State of the Industry & Areas of…
Empower’s Second Annual Advanced Video Summit Tackles the State of the Industry & Areas of…
Over 20 media partners participated in Empower’s advanced video summit to help navigate the rapidly changing video ecosystem. Not only did…
Aaron Rachlow
Jul 25, 2018
Human Relationships Are Key to a Successful Programmatic Campaign
Human Relationships Are Key to a Successful Programmatic Campaign
It’s true –machines and algorithms within the programmatic ecosystem allow us to make faster media buying decisions, smarter data-driven…
Lindsay DeBrosse Pullins
Jun 19, 2018
Relationship Marketing and the Pivot Away From Conversion Marketing
Relationship Marketing and the Pivot Away From Conversion Marketing
At the heart of both advertising and marketing is a shared goal: to inform.
Catherine Salzman
Jun 7, 2018
Dear Diary, Nielsen to Retire Legacy TV Measurement
Dear Diary, Nielsen to Retire Legacy TV Measurement
Nielsen will end paper-and-pencil TV measurement
Dan Mayer
May 25, 2018
The C Word: People Don't See Themselves as Consumers, So Why Do We
The C Word: People Don't See Themselves as Consumers, So Why Do We
Worried about data and privacy with your marketing efforts?
Catherine Salzman
May 16, 2018
Pitch Like a Pro
Pitch Like a Pro
Journalists are friends. Not food.
Raleigh Cavey
May 4, 2018
Apple's Purchase of Texture is About the Value of Direct Relationships
Apple's Purchase of Texture is About the Value of Direct Relationships
Lucy Crowley and David Germano
Lucy Crowley
Apr 30, 2018
PR News Measurement Conference Recap: KPIs that Go Beyond Impressions
PR News Measurement Conference Recap: KPIs that Go Beyond Impressions
It is up to us to figure out different methodologies, which is no easy task.
Lauren McNutt
Apr 27, 2018
Google AdWords Launches “Ad Suggestions” Feature
Google AdWords Launches “Ad Suggestions” Feature
Ad suggestions will be created based off content within the advertiser’s existing paid search ads and landing pages.
chris reebie
Apr 20, 2018
(Not) Another GDPR Article
(Not) Another GDPR Article
What does marketing look like in a post third-party data world?
Dan Mayer
Apr 5, 2018
Facebook is Shutting Down the Use of Third-Party Data
Facebook is Shutting Down the Use of Third-Party Data
Only time will tell just how much of an effect this will have on advertisers.
Christopher Ruberg
Apr 2, 2018
The Rise of the Subscription Era
The Rise of the Subscription Era
In the attention economy, three fundamental shifts are having a massive impact on audience and consumer behavior.
David Germano
Mar 22, 2018
Highlights From Social Media Marketing World 2018
Highlights From Social Media Marketing World 2018
Brands must remember to humanize their interactions with consumers to build authentic relationships.
Josh Flynn
Mar 9, 2018
Programmatic Trends to Watch in 2018
Programmatic Trends to Watch in 2018
It’s an exciting time for programmatic evolution.
Lindsay DeBrosse Pullins
Mar 1, 2018
SBLII: Which Brands Scored Big and Who Went Home Empty Handed
SBLII: Which Brands Scored Big and Who Went Home Empty Handed
Some brands tried to be funny, some pulled at heartstrings, and some went high budget.
Laura Arnold
Feb 5, 2018
Flourishing After Facebook Zero: 5 Things You Need to Know to Succeed Post-Algorithm Change
Flourishing After Facebook Zero: 5 Things You Need to Know to Succeed Post-Algorithm Change
Facebook is giving newsfeed priority to posts that spark conversations and interactions between real people.
Allison O'Brien
Jan 31, 2018
6 Steps to Franchisee Social Media Success
6 Steps to Franchisee Social Media Success
To succeed on social media, it’s crucial to connect with audiences in meaningful ways.
Jim Price
Jan 22, 2018
Chrome Will Start Blocking Ads February 15
Chrome Will Start Blocking Ads February 15
The rumors are true. Google will start blocking ads on February 15…and that’s a good thing.
Lindsay DeBrosse Pullins
Jan 5, 2018
Don’t Wait for Data-Driven TV Standardization
Don’t Wait for Data-Driven TV Standardization
The truth is that we’re still a long way from realizing the full potential of data-driven TV.
Dan Mayer
Nov 6, 2017
Google Store Visits Feature Can Help Bridge Gap Between Online and In-Store Metrics for Small…
Google Store Visits Feature Can Help Bridge Gap Between Online and In-Store Metrics for Small…
The tool tracks users from the click of an ad to shopping in the store.
chris reebie
Nov 3, 2017
Perfect is the Enemy of Good in Attribution
Perfect is the Enemy of Good in Attribution
Brands expect answers from their advanced attribution systems but are often disappointed in the results.
Dan Mayer
Nov 3, 2017
3 Tips for Brand Safety in Programmatic Buying
3 Tips for Brand Safety in Programmatic Buying
The key to eliminating worry over brand safety is to get involved and to ask questions.
Empower
Jan 13, 2015
Taking Programmatic Buying In-House? Answer These Questions First
Taking Programmatic Buying In-House? Answer These Questions First
Fifteen of the top 200 US advertisers have taken programmatic buying in-house.
Ryan Derrow
Aug 26, 2014
3 Programmatic Buying Myths
3 Programmatic Buying Myths
It’s important to dispel some of the more popular myths that have emerged.
Ryan Derrow
Jun 3, 2014
4 Ways Programmatic Buying Boosts Media Plans
4 Ways Programmatic Buying Boosts Media Plans
Programmatic buying’s value extends beyond the obvious cost and time efficiencies.
Lindsay DeBrosse Pullins
Feb 14, 2014
The 6 Elements of Snackable Content
The 6 Elements of Snackable Content
Content is snackable when it is designed for simple and flexible audience consumption.
David Germano
Sep 30, 2013
3 Reasons Agencies Should Work with Startups
3 Reasons Agencies Should Work with Startups
Working with startups is a smart path to success and benefits all parties involved.
Jim Price
Jul 29, 2013
5 Powerful Ad Retargeting Techniques
5 Powerful Ad Retargeting Techniques
When it comes to customer acquisition, the next best tactic after search engine marketing is retargeting.
Ryan Derrow
Jul 22, 2013
Storytelling: The Single Currency for Media & Marketing
Storytelling: The Single Currency for Media & Marketing
Content has become the official currency of the media and marketing worlds.
David Germano
Feb 28, 2013
Measuring Return on Objective: An Alternative Success Metric
Measuring Return on Objective: An Alternative Success Metric
Common marketing objectives include increasing factors like awareness, brand favorability and purchase intent.
Dan Mayer
Sep 2, 2010
About Empersonal
Latest Stories
Archive
About Medium
Terms
Privacy
Teams