How I used Design Thinking to create an Inbound Marketing Strategy

Gestalt principles applied in Art Direction for User Experience and User Interface

Prototyping cycles during product development

Currently during development projects, when we talk about prototype, specially…

Dou you have to change your context or adapt yourself to it?

Demystifying Design Thinking and rethinking the Design Process

Service Design Thinking as a holistic aprouch

Design teams structures: about products or people?

Do you know Prisma Design Thinking´s History?

At the year of 2017 I left my job where I was Product Specialist in searching of…

The importance of multidisciplinarity in the construction of personas

In this text I wanted to propose a more innovative way to create personas. Using design thinking you can create multidisciplinary personas, which means, personas beyond the tradicional model, produced by the…

The digital transformation process can be consideraded as innovation?