Or Why the Mushy Middle is the Kiss of Death
How Intelligent Naivety Leads to Breakthrough Ideas
Or, how not to bore your audience, 94% of the time.
Why Great Brands Don’t Make Themselves The Heroes Anymore
How a 90-year Old Brand Out-Challenged the Challengers
As a Challenger, which emotions should you harness? Reject? Amplify? Project?
Challenger Sparks are small doses of inspiration designed to get people to question business, and life, as usual and to act, and think, different.
Challenger Spark #3. The topic is Monsters — and how important they are to every story. #brandstrategy #challengerbrands #marketing #presenting #insight