Marketing

Your Brand Strategy Needs to be Honest, Authentic and Transparent

Strong brands don’t just happen. They are the results of a long-term strategy that guides how a company does business and is tightly bound to its understanding of customer needs. Companies have to be obsessed with…

Defining your Brand Promise and Strategy

What’s your Brand Promise?

Every Brand Makes A Promise. A corporate promises is necessary when defining your brand positioning, expressing the why you wake up everyday and go to work carries more far more weight. In…

Ah, the magic words — Growth Hacking, the wonders of all marketing that will drive in customers who are dying to buy “the product” in rapid order with minimal effort.

Growth hacking is a myth.

Marketing starts with a great product that is data driven where you in hand, create a scalable, repeatable…

How to Market Brand You

So how do you market brand You?

There’s literally no limit to the ways you can go about enhancing your profile. Try taking a few side jobs on Odesk or Freelancer.com Do a knock out job for them, If you can get them singing your praises…

Today’s Consumer has a Strong B.S. Meter

Customers have strong B.S. meters and they’re constantly bombarded with ads, marketing messages and information. It is possible for company’s to can stand apart from the crowd by producing extremely high quality marketing that engages, entertains and…

Consumer Empowerment is Marketing

Customer psychology in essence is the study of the way people think, act, decide, and make purchases.

It has everything to do with motivation, mind tricks, color, placement, filtering, eye…