Sharing perspectives on Content Marketing, Programmatic Advertising, Adtech and growing an adtech startup project.

Travis Teo in Catalyst for your Advertising

May 7, 2016

I built a fintech startup in 2002. Here’s what I learnt when it failed.

Travis Teo in Catalyst for your Advertising

Jan 4, 2014

5 Tips For Building An Always-On Paid Media Strategy

There have been a lot of discussion around “always-on ” for past few months within the B2B marketing community, and how marketers today need to shift from a “campaign” mindset to an “always-on ” mindset — with “always-on ” taking on more…

Travis Teo in Catalyst for your Advertising

Nov 28, 2013

3 Things Marketers Need To Know About Digital Media For 2014

B2B marketers are having a tough job. Amid immense pressure to deliver results, we are seeing diminishing return in pure online demand generation, due to ever-changing behaviors and increasing acquisition cost. The growing…

Travis Teo in Catalyst for your Advertising

Oct 11, 2014

Blame clicks, not banner ads. You are what your measure

Travis Teo in Catalyst for your Advertising

Apr 10, 2014

No Free Lunch: Amplify your content through Paid Channel

With all the focus surrounding Pull Marketing, Inbound Marketing, Content Marketing, many times Paid Media (banners, advertising) seems so “uncool”. In the world of inbound, we love our content to be organic searchable and viral…

Travis Teo in Catalyst for your Advertising

Sep 26, 2014

Inspiration from Spikes Asia 2014

Sometimes it’s good to just take a day break and get out of the usual work routine. I’m a B2B…

Travis Teo in Catalyst for your Advertising

Feb 23, 2014

IMC Forum: A topic on Agency Trading Desk

Recently, I attended the IMC Forum organised by WFA, which various brands (clients) get together for a session talking about various marketing topics.

One key topic is on programmatic buying, and more specifically on Trading Desks.