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2018 American whiskey sales in Sweden, moderately examined

As a young boy, I dreamed of being a…

2017 American whiskey sales in Sweden, somewhat visualized

“Where we’re going we don’t need roads”

2016 whisk(e)y sales in Sweden, visualized

What type of whisk(e)y has a death grip on the Swedish consumer? (Spoiler: it’s not bourbon)

The Mystery of the missing White Label

A bourbon bottle’s journey across the Atlantic ocean–without its label

Evan Williams White Label, produced by Heaven Hill, was available for purchase in Sweden in 2016, but unfortunately no…

Blanton’s Blind Tasting

I tried four different bottles of Blanton’s bourbon–so you don’t have to (…so to leave more for me!)

Bourbon — a product on the grow!

American whiskey is gaining Swedish ground–but in what context?

“Motboken”

A controversial chapter in the book of Swedish prohibition

What were Swedes doing during the birth of bourbon?

18th century Swedes: unrefined imbibers, even by early American standards!

What bourbon to get at Systembolaget

A one-stop travel guide to bourbon in Sweden!

Bourbon sales in Sweden

An enthusiast’s analysis of Swedish bourbon sales data