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Marketing Measurement

Expedia Group Technology
Expedia Group Technology
Stories from the Expedia Group Technology teams
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Go to the profile of Nivedita Sharma
Nivedita Sharma in Expedia Group Technology
Hikers in an embrace, looking out at snow-topped mountains.

Expedia Group Technology — Data

Measuring Marketing Success: The Power of Incrementality and Geo…

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Go to the profile of Emily Cai
Emily Cai in Expedia Group Technology
Photographs of two people on kayaks with holiday appartments in the background.

EXPEDIA GROUP TECHNOLOGY — DATA

Marketing Attribution

Practical steps to develop a…

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