Experience Modeling

Design is Cultural Invention: This is a matter of navigating politics.

Stories Are Only as Good as the Data Behind Them

Experience Models are Data as a Story

In order for clients to connect with user research, design researchers need to organize the data into clear frameworks that can be referenced consistently and digested quickly. Experience models enable designers to portray user research in ways that tell a story…

The Power of Story

I believe that stories are our most effective tool we have as humans to convey meaning and in that way, it is certainly one of the most powerful tools in the design toolkit. As designers, everything that we create starts as an idea. Whether communicating insights gained from design research or…

Story is Our Weapon — Because we have “the Why”

Role of politics in design

An important tool to transform vision into preferred outcome

Design has come a long way — from being focused on building tangible objects and being a support discipline for other leading verticals within…

Designer, Politician, Advocate, or Architect? You Decide.

How are designers supposed to advocate for the end users if we are not able to advocate for ourselves? How are we supposed to orchestrate specific experiences for users if we cannot pull together stakeholders in our own…

A Story to Experience

Statement 1: Story is the most powerful tool in a designers toolkit

The Map Is Not the Territory, and Neither Is an Experience Model