Understanding human experience and its subjective nature

In a recent classroom exercise at the Insitute of Design, we were asked by our professor to judge our campus building and make an assessment of its accessibility, form, function, and performance. There were 3 groups of students and…

“Jobs to Be Done” is How Innovation Happens

I had never considered the main ideas that are the basis of the Jobs to Be Done…

Understanding the Business Ecosystem beyond the Customer Value Proposition

(Beyond the user) Navigating Business Ecosystems

Natural ecosystems or business ecosystems: What’s happening in your bubble of life?

According to National Geographic, an ecosystem is “a geographic area where plants, animals, and other organisms, as well as weather and landscape, work together to form a bubble of life…

JTBD, STBD, BTBD, PTBD. . . ?

Jobs to be done, services to be done, brands to be done, products to be done??? Where’s the line drawn?

The “Jobs To Be Done” exercise has been powerful for budding founders and executives of all company sizes to ensure they’re delivering and…

Experience Models are Data as a Story

In order for clients to connect with user research, design researchers need to organize the data into clear frameworks that can be referenced consistently and digested quickly. Experience models enable designers to portray user research in ways that tell a story…

Trio of True Alignment: Vision, Head, and Heart

We’ve all heard it over and over and over. . . “Write down the vision!” Did you know that you’re 42% more likely to achieve your goals if you write them down?

WTF is an Experience?

Experience is an emergent quality resulting from the interaction of (in)attention and everything it can engage with…

Customer experience: Going beyond what is seen for“meaning making machines”

One commonality among all human beings is that we share a finite resource — time. Within units of time are specific moments…