The New Generalist

Why it is important not to discard the industrial age concepts of specialisation but add generalisation for new value.

Who, What and Why are Influencers important?

Create great content, and let others do the hard work for you. Influencer marketing grows your business. Here’s how to find and define them.

WeChat: how to turn a mobile app into a really big business

The app has become the first social…

La scatola magica: innovazione nel packaging

Non giudicare un libro dalla sua copertina. Non acquistare prodotti avvolti da…

Ubuntu phone OS

It is as open as Android and as clean as iOS, it requires no navigation keys and uses…

adMingle — Review

Passate ore a condividere e twittare? Ecco la recensione dello strumento che…

The collective intelligentsia

What is collective intelligence? Can it be a solution?

2030: the future of retail

A new selling attitude and the construction of a retail image

Barter and the gift economy on the Web

The concepts of giving, sharing and exchanging are modified and…

Web washing: how to manage your dirty linen on the Web

Strategies and techniques in case your public…