She’s stolen our hearts, held our favorite streaming services to ransom, and started a new internet feud every other week.

Accounting for 22% of album sales in the US, she has an estimated worth of $200 million.

Taylor Swift has caused Apple to rethink its streaming policies and shaken Spotify to its core. A nightmare dressed like a daydream, Ms Swift has an effect on many millions of people — directly or indirectly.

She wants to make a difference and she wants to be heard. But what about us?

What does the world want to do to Taylor Swift?

If you follow any of the Brandwatch staff on Twitter, you might realize one particular member consistently talks about the country popstrel turned music mega-star.

Specifically, they talk about wanting to marry to her. And they aren’t alone.

Every day, there are thousands of tweets and Facebook posts where people, in some form, express their desire to do something to Taylor Swift.

We’ve tracked all of them, spanning back two whole years.

If you’ve tweeted the phrase “I want to _____ Taylor Swift”, we’ve seen it. No need to start sweating.

Excluding RTs and competitions (as these skew our results) we found 7,582 of these posts, containing 1,020 different words.

Some of these are phrases, as you’ll see. Take a deep breath, some of them are weird.

Blank Space

Our research has brought up a wide variety of different things people want to do to/with Taylor Swift.

Dwarfing them all is ‘see’.

Unsurprising, when people talk about the popstar, they talk about wanting to see her at a concert. 1,552 people to be exact.

In second place — with less than a third of the front runner’s total — is ‘be’.

On dark, lonely, nights, sometimes the only way to pick yourself up is the cry out to the Twittersphere: “I want to be Taylor Swift.”

‘Date’ comes in at #7, with 54 mentions, with more forward infatuated fans have made ‘marry’ get to #14.

Combined, there are 80 platonic obsessives: ‘be best friends with’ makes it into the top 10, with the less powerful ‘be friends with’ slides into #12.

The top 30 phrases are below. Strap yourself in.

#1 — #5

#6 — #15

#16 — #35

Post-#35 on the charts brings some delightful anomalies.

Our favorites are usually scored in block capitals, for example.

“I WANT TO BAKE COOKIES WITH TAYLOR SWIFT” — coming in at #47 with five mentions.

“I WANT TO BE IN HAWAII WITH TAYLOR SWIFT” — straight in at #88, with three mentions.

“I WANT TO GO THROUGH PUBERTY LIKE TAYLOR SWIFT” — here we have #99, with two mentions.

“I talked to your dad / go pick out a white dress”

Additionally, we’ve also analyzed the mentions according to demographics.

You might not be surprised that things men want to do to the pop starlet are quite different to the things women want do.

There’s been a public outing of fathers who listen to Taylor Swift, to the point where it’s become much more socially acceptable.

Still, there’s a lot of hostility towards her from men.

For women, the word ‘punch’ appears at #26 on our list, but for men it appears at #16.

Also, ‘date’ is, again, 10 places higher in the men’s list than in the women’s list.

The full word clouds are below, so you can see the differences for yourself.

All

Men

Women

It’s a love story, baby just say yes

A heartwarming note to end on: apart from a few ‘slap’, ‘hate’ and ‘punch’ mentions, the overall conversation was overwhelmingly friendly.

If you’re a journalist would and like to use this data, please contact react@brandwatch.com. Full data and methodology available.

Read more: React: The Great British Bake Off Social Data Dump

Read more: React: Is Apple Pay Working? Not for These Thousands of People

Read more: React: The Dogs on Social Who are More Famous than You’ll Ever Be

DVDs, DVRs and online streaming have all ascribed to a similar purpose: providing audiences with more flexible and immediate access to content.

For consumers, the shift toward streaming is means they’re provided with a better product: entertainment content that can be consumed at any time.

Yet at the same time, networks have given up even more control over what audiences watch and when they watch it.

Social media has introduced changes of a similar vein.

Networks’ audiences now have a platform to easily communicate with friends or other fans. Fans and critics have gained even more influence over what content is introduced to the general public, and how the dialogue surrounding shows and movies carries forward.

We used Brandwatch Analytics to look at what major television networks are using social for, and how their audiences do, too.

Indeed, brands’ owned tweets only account for 1% of the total Twitter conversation surrounding major television networks.

Audiences control the remaining 99% of conversation published on Twitter.

That finding emphasizes how much consumers now rely on their peers to discover, discuss and evaluate new shows or entertainment.

Yet that 99% of earned conversation provides brands with important opportunities to understand their audience and their reactions in real time.

The latest Brandwatch report, Social Insights on the Television Network Industry, analyzes the social presence of 38 networks to understand the way the way they interact with audiences and how networks can effectively leverage social media data to better inform their marketing and business strategies.

Television networks: a mature social presence

As an industry, television networks are exceptionally effective at attracting interest online and communicating with their audience.

On Facebook, major television network brands generate an exceptionally high volume of average Likes, Comments and Shares each day.

The industry outpaces that of Restaurant, Food & Beverage, Nonprofit and Retail brands in this regard.

Timing is everything

Indeed, television networks do maintain a mature social presence.

An analysis of their response rates reveals that they’re quick to reply to their audience’s comments and questions.

47% of networks’ responses occurred in under 10 minutes.

73% of responses occurred under one hour after the initial comment or question.

Certainly, networks are effectively staying on top of their audience’s questions and concerns. A further analysis comparing owned and earned conversation over the course of a day only reinforces that idea.

The trend of networks’ owned content is impressively similar the trend of mentions directed at the networks.

Most importantly, tweets from both audiences and networks peak during primetime television.

That insight reinforces research from Deloitte, which found that while watching TV, 32% will surf the web and 26% will use social media.

A new way of watching

For today’s fans, a large portion of the entertainment and excitement surrounding television programs exists outside the TV screen.

Viewers want to share their reactions with friends and fellow fans.

For networks, that conversation provides an immense opportunity to understand what drives emotional reactions from their audiences and to amplify that excitement.

You can download the full study for free here, or visit the Brandwatch Blog for more data stories and analysis.

Since Meerkat dropped on the app store on February 22, the app has been mentioned on Twitter over 60,000 times. 20% of those mentions have come from the last 24 hours.

More than half of all these mentions are of new broadcasts. The phrase ‘|LIVE NOW|’ has been broadcast on Twitter over 32,000 times.

An estimated 5,500 broadcast tweets were tweeted yesterday alone.

Meerkat is growing, and it’s growing fast.

A Quick History

For those unfamiliar with the newest social app to dominate home screens, Meerkat allows you broadcast live video via Twitter in a matter of seconds.

By using Twitter’s network for chat and broadcast notifications, the app took off for its speed of use.

It was so popular, Twitter had to shut it down for an afternoon.

When Meerkat launched on February 22, it was only attracting a few users a day.

After TNW covered the app on Feb 27, the usership skyrocketed.

Since the media caught on to Meerkat, the number of people launching broadcast has risen from a handful a day to hundreds an hour. At peak times, new broadcasts hit Twitter up to 500 times an hour.

It’s hard for people to ignore this exceedingly high growth rate. Everyone — from individuals to megacorporations to Meerkat themselves — are figuring out how they can use this powerful tool for broadcast in interaction.

As the newsfeed has sped up, we’ve seen a decline in the ‘Twitter Q&A’. Meerkat lets important people connect with their fans/disciples in an instant and meaningful way.

Even though Meerkasts fly by in an ephemeral space, we’re still likely to see it co-opted by savvy marketers. Snapchat went through the same explosion of popularity and now some of the best Snapchat accounts are corporate.

Data for this story was captured by Brandwatch, a social media monitoring tool. For more graphs and analysis of social stories, check out our blog.

• Social Media Listening and Analytics Blog - Brandwatch

When Red Lightning, Kid Fite and Drew Galloway got together in 2002 to train the next biggest name in Scottish wrestling, Grado was born.

For 13 years, Grado (née Graeme Stevely) has worked his way up to the top of theatrical wrestling in the north. His four campion belts are the envy of all amateur Scotttish wrestlers.

At 5 ft 11 and 235lbs, he’s a heavyweight tub of enthusiasm with a taste for 80s ballads.

For his upcoming showdown again Al Snow, Grado wanted to grace his audience’s ears with ‘Like A Prayer’ by Madonna as he entered the ring.

One problem — airing in the United States, TNA couldn’t get the rights to broadcast the song. Grado and TNA heard form Madonna’s legal team on Wendesday, prompting the wrestler to reach out to Madonna herself via Twitter.

GRADO on Twitter

RT! @Madonna has denied me using 'Like A Prayer' on @IMPACTWRESTLING - I hope I can change her mind! #SayYesMadonna http://youtu.be/vA7neG7KR8s

With only just over 12,000 tweets worldwide, it’s pretty easy to overlook the Scottish wrestler’s social media blip.

Granted, the movement has spread outside the British Isles. 37% of the tweets originated from the states. 57 tweets came from Madonna’s current residence of New York City.

It’s a valiant effort, but compared with Madonna’s gargantuan 576K following, it’s nothing.

Support surges on, but we’re not optimistic about the house of the queen pop changning their stance any time soon.

Brandwatch measures everything on social. We’ve got lot more stories on our site below.

Social Media Listening and Analytics Blog - Brandwatch

An EastEnders Tweetstorm

Who Killed Lucy Beale?

For over a year, the British public have been carefully following EastEnders’ biggest storyline yet. The answer is set to be revealed on Thursday.

Before Tuesday’s episode the verdict on social media was that her stepmother, Jane Beale, was the killer.

Confused Words

Tuesday’s episode was more contentious than most. When revealing the identity of Lucy’s killer, actor Jack Wood’s line “You killed Lucy” was misheard by Tweeters across the country.

There were over 17,000 tweets in response to the reveal. The rate of tweets hit 250 per minute, and rarely fell below 100 per minute in the hour after the show.

Many couldn’t work out whether Wood had said “I know you killed Lucy” or “I know who killed Lucy.”

Despite an initial furore over the perceived fluffed line, consensus settled — correctly — on ‘you’.

After this revelation, predictions swung into the direction of the accused — Abi Branning.

Who’s Watching?

The majority of Tweets regarding the live show came from women. They particularly dominated the conversation after Wood’s revelation, when the rate of tweets increased 100 times.

During the weekend, the rate of tweets rarely dropped below 1,000 per hour. Handcuffs, blindfolds and jiggle balls suddenly made their way into the mainstream consciousness.

In line with a general Valentine’s Day trend, Women tweeted more about the raunchy flick than men.

Across the US, some states were kinkier than others. California generated most conversation, followed by New York, Texas, Florida, then Indiana.

The past week has revealed unsettling truths about HSBC’s Swiss banking arm, and its worrying connections with political institutions across the world.

Wealthy customers of the Swiss bank were able to circumvent domestic tax authorities, sheltering millions in assets from income tax. Worse, HM Revenue & Customs had access to this information for five years — in which time they green-lighted an HSBC Chairman for trade minister.

Like any major news story in 2015, it started with a Tweet. Once the news was broken, readers, commenters and offenders took to their posts to shout about it all.

Since the files were published, there have been over 279,000 mentions of HSBC online. That’s almost as many as the dollars withdrawn in cash by some individual account holders.

Here’s what you could see on Twitter.

It all started with BBC News…

BBCPanorama on Twitter

British bank HSBC helped wealthy clients cheat the UK out of millions in tax, #Panorama learns http://bbc.in/1A2QAsp pic.twitter.com/bQBurYdAdz

At 9.00pm, the BBC and The Guardian announced they had acquired the ‘HSBC Files’ and published their first findings. Tweets in response stayed at a rate well above 200 per minute for at least an hour. There were 8,000 mentions in the hour after the news dropped.

..then with The Indian Express.

The Indian Express on Twitter

EXPRESS EXCLUSIVE: HSBC list doubles, reveals names of businessmen, politicians http://iexp.in/ocH140935 pic.twitter.com/Kg1K1NTCpe

Europeans recoiled at the story as they were getting ready for bed, but as the night went on, Asia caught wind of what had been revealed.

20,000 mentions have come from India. 10% of those retweets of anti-corruption campaigner Arvin Kerjiwal’s condemnation of the BJP government.

There were peaks and troughs…

Every morning, new revelations surrounding HSBC prompted more reactions.

Focus of the discussion and condemnation changed each day. Tuesday’s news implicated Stephen Green, ex-chairman of HSBC, ex-trade minister and life peer, in tax evasion coverup. He was mentioned over 3,000 times.

Wednesday was dominated by Miliband’s failure to publicly embarrass Cameron for the Tory donors’ links to the Swiss bank. He was also mentioned roughly 3,000 times.

By Thursday, focus had spread, but not thinkly enough to draw attention away from Lord Fink’s challenge to Ed Miliband over comments made in the House of Commons, which received over 500 mentions.

… but the anger was consistent …

None of these figure received praise on Twitter. From the thousands of mentions, over 90% of categorized mentions were negative.

across all demographics.

The conversation — as is often the case with political twitter spats — was dominated by males. Unsurprisingly, most people discussing the issue had interests in politics.

Across the UK, London produced 35% of the mentions. In second place was Glasgow and Manchester, but each only accounted for 4% each.

Students (writing 4,000 tweets) tended to focus on the inital wrongdoings. Their conversation topics were focused around taxes, money and laundering. Politicians, however, were too busy taking swings at each other to talk about tax in their roughly 3,000 tweets about the files.

It’ll only get bigger.

As we enter our second week of coverage of the HSBC leaks, we’re sure to see more stories up. More politicians will throw accusations back and forth, and more department heads will come under fire.

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Brandwatch measures everything on social. Everyday, we find the social interations behind the biggest stories. We’ve got lots more on our site.

Social Media Listening and Analytics Blog - Brandwatch

We have no patience for useless pain. The kind of pain surfaced by a 12 month wait for the next installment of a world-class Washington drama.

The wait for House of Cards’ third season has had fans hypothesizing the next steps of Frank and Claire Underwood ahead of the official February 27 release.

Last night there was a leak. For 20 minutes, the entire third season was up on Netflix for all to view. The internet freaked out. This must have been a gift bestowed by benevolent gods of serial television… or a clumsy intern.

Mirroring the excitement caused by Beyonce’s unexpected album in December, her name was mentioned over 1,600 times in conversation about the show.

House of Cards on Twitter

This is Washington. There's always a leak. All 13 episodes will launch February 27.

With 36,000 mentions since the incident (6,000 of those under the #HouseOfCards hashtag), everyone online is either seeking out details for the upcoming seasons or desperately trying to avoid them.

667 mentions came from Washington, dwarfed by the 1,487 coming from media-obsessed California.

Underwood’s home state, South Carolina, only attracted 104 mentions of the show. His own seat in Gaffney — home of the peachoid — didn’t care at all. A single mention came from The Gaffney Ledger, a 125-year old newspaper with a circulation of 25,000.

The Gaffney Ledger (@Gaffney_Ledger) | Twitter

Men—perhaps indentifing with the ruthless Underwood — spoke out far more about the leak than women…

Going online a few minutes after 9.30pm (GMT), the episodes were up for a mere 20 minutes before being pulled. A few had chance to watch the entirety of the Chapter 27, the first episode of the season.

It broke with The Verge’s story, that got over 2,000 mentions on Twitter …

The Verge on Twitter

Breaking: House of Cards season three is on Netflix right now http://theverge.com/e/7785976 pic.twitter.com/U0oWTRdURo

..and ended 22 minutes later with Mashable’s final nail in the coffin.

Mashable on Twitter

"Whoops, something went wrong...": @Netflix pulls @HouseofCards Season 3 after early release http://on.mash.to/1Ebd3Rw pic.twitter.com/kBetdtGi9F

And after it was all over, people paid their respects…

Matt Bellassai on Twitter

"Oh, you like this? well fuck you, you can't have it, you piece of shit." - Netflix

Jason Schreier on Twitter

RIP House of Cards Season 3 (4:36pm-4:51pm)

It’s now just two weeks until the episodes drop officially. That’s still enough time to visit Gaffney and see if their newspaper has any insights into the events of Season 3.

We’ve all had to deal with news that Jon Stewart will be leaving The Daily Show after 17 years. Forever.

It’s time to move on, to remember the good times but not dwell on the sadness. But everywhere we turn, we’re reminded of our loss. Tweeters are lamenting the loss. Retrospective albums are appearing on Facebook. Buzzfeed is already taking bets on his replacement.

Immeditealy after the announcement — broken from the studio by The AV Club — Twitter exploded. Average mentions per minute shot up from 3 to over 700. In the past 24 hours, there have been over 170,000 of the 51-year-old actor.

The AV Club on Twitter

Jon Stewart says he's leaving The Daily Show http://avc.lu/1zU7c2j pic.twitter.com/Xq7rGm34k9

Tens of thousands of tweeters talked about their sadness and despair. Men seemed to more outraged that women, making up a bigger chunk of the conversation.

J.K. Rowling on Twitter

Jon Stewart is leaving @theDailyShow, one of my favourite TV programmes ever. That's major news to get over your morning tea. #BritishGrief

Brenna Clarke Gray on Twitter

Dear #JonStewart, I regret to inform you that we are unable to accept your resignation at this time. Sincerely, Literally Everyone

Patton Oswalt on Twitter

So, we have to navigate the poop-dipped trainwreck of the 2016 election WITHOUT Jon Stewart hosting @TheDailyShow? Hmmm...

Last Thursday, the world’s biggest social network went down. The second biggest didn’t.

When Facebook suffered ‘major outages’ in the early hours of Thursday morning, people couldn’t even post statuses about their anguish.

Some resorted to scrawling their complaints on messenger pigeons, but most flocked to Twitter.

Brandwatch measures everything on social. We’ve got more stories on our site, where you can book a free demo to try out the platform yourself.