How to Fine-tune Your Author Platform for Increased Sales
According to the head of a noted book industry consulting firm
Not so long ago, the term “author platform” was new and not exactly widely understood. Today, though, most published authors understand that building their platform to reach potential readers can make a difference when it comes to selling their work. And luckily there are options when it comes to developing one’s author platform — and many informative sources on how to get started. On Medium alone just this year, resources such as The Writing Income Handbook and authors Emily Sinclair Montague and J.R. Heimbigner have covered this topic in creative and helpful ways.
But how does an author develop their platform further to boost awareness and sales of their work?
I’m a big fan of book publishing insider Jane Friedman, whose newsletter The Hot Sheet always serves up intriguing facts on how the book publishing industry really works. In my post Insights into the ‘Publishing Trial of the Century’…, I drew in part from multiple posts Friedman had written on a very hot topic from last fall (the Penguin Random House antitrust case) as well as a discussion she’d hosted with others in the industry.
In her latest edition of The Hot Sheet, Friedman shares an interview with Peter…
