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It’s Not TV, It’s Something Else: How HBO’s Branding Changed the Game

It’s Not TV, It’s Something Else: How HBO’s Branding Changed the Game

To start this text in an intriguing and captivating way let us first reflect on the following question: “How many exciting moments in your…
Go to the profile of Alexander Gyurov
Alexander Gyurov
Latest Stories
Neues Bauhaus? Social change led by art, catalyzed by branding

Neues Bauhaus? Social change led by art, catalyzed by branding

Art is re-emerging as a force for social impact  — here is how cultural institutions can redefine their brands to create positive change.
Go to the profile of Asparuh Georgiev
Asparuh Georgiev
Enter Fiction: Why Brands Need to Go Beyond Only the Facts

Enter Fiction: Why Brands Need to Go Beyond Only the Facts

Game of Thrones, Harry Potter and Donald Trumps’ climate change-disputing tweets are just some of the biggest recent fictions that have…
Go to the profile of Asparuh Georgiev
Asparuh Georgiev
Déjà Vendu: The Duality of Nostalgia in Branding

Déjà Vendu: The Duality of Nostalgia in Branding

Could I ever find in you again The things that made me love you so much then? Could we ever bring ’em back once they have gone?
Go to the profile of Alexander Gyurov
Alexander Gyurov
Less But Better: The Minimalist Way to Balance

Less But Better: The Minimalist Way to Balance

Back in 1976, the German industrial designer Dieter Rams delivered a passionate speech on the state of contemporary design. Concerned…
Go to the profile of Alexander Gyurov
Alexander Gyurov
Minimalism in Branding: The Disciplined Rebel

Minimalism in Branding: The Disciplined Rebel

In Japanese, the word “Ma” is a concept that could be described as “the interval between the edges.” However, in reality, “Ma” contains a…
Go to the profile of Alexander Gyurov
Alexander Gyurov
Dreams Never End: The Cover Artworks of Peter Saville

Dreams Never End: The Cover Artworks of Peter Saville

From the 1909 release of Tchaikovsky’s Nutcracker Suite through the highly controversial Sticky Fingers by the Rolling Stones in 1971 to…
Go to the profile of Alexander Gyurov
Alexander Gyurov
More from Fiction
What’s Your Type: Print Design in 21st Century

What’s Your Type: Print Design in 21st Century

A quick but thoughtful study on the history of print design and its role in present times
Go to the profile of Alexander Gyurov
Alexander Gyurov
EIKO ISHIOKA: A Rhapsody in Crimson

EIKO ISHIOKA: A Rhapsody in Crimson

Go to the profile of Alexander Gyurov
Alexander Gyurov
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