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  • Dear Cultural Organizations, Re:Culture Starts Now

    Dear Cultural Organizations, Re:Culture Starts Now

    All you need to know on our initiative in support of the arts and the brand reinvention project we are giving away
    Go to the profile of Asparuh Georgiev
    Asparuh Georgiev
    Jul 8, 2020
    Latest Stories
    Coronacrisis: How tech brands are helping

    Coronacrisis: How tech brands are helping

    We had a look at how Sofia and Berlin startups are addressing the impacts of Covid-19. Here’s what we found
    Go to the profile of Asparuh Georgiev
    Asparuh Georgiev
    Apr 10, 2020
    It’s Not TV, It’s Something Else: How HBO’s Branding Changed the Game

    It’s Not TV, It’s Something Else: How HBO’s Branding Changed the Game

    To start this text in an intriguing and captivating way let us first reflect on the following question: “How many exciting moments in your…
    Go to the profile of Alexander Gyurov
    Alexander Gyurov
    Mar 31, 2020
    Neues Bauhaus? Social change led by art, catalyzed by branding

    Neues Bauhaus? Social change led by art, catalyzed by branding

    Art is re-emerging as a force for social impact  — here is how cultural institutions can redefine their brands to create positive change.
    Go to the profile of Asparuh Georgiev
    Asparuh Georgiev
    Feb 20, 2020
    Enter Fiction: Why Brands Need to Go Beyond Only the Facts

    Enter Fiction: Why Brands Need to Go Beyond Only the Facts

    Game of Thrones, Harry Potter and Donald Trumps’ climate change-disputing tweets are just some of the biggest recent fictions that have…
    Go to the profile of Asparuh Georgiev
    Asparuh Georgiev
    Jan 29, 2020
    Déjà Vendu: The Duality of Nostalgia in Branding

    Déjà Vendu: The Duality of Nostalgia in Branding

    Could I ever find in you again The things that made me love you so much then? Could we ever bring ’em back once they have gone?
    Go to the profile of Alexander Gyurov
    Alexander Gyurov
    Jan 22, 2020
    Less But Better: The Minimalist Way to Balance

    Less But Better: The Minimalist Way to Balance

    Back in 1976, the German industrial designer Dieter Rams delivered a passionate speech on the state of contemporary design. Concerned…
    Go to the profile of Alexander Gyurov
    Alexander Gyurov
    Jan 22, 2020
    More from Fiction
    Minimalism in Branding: The Disciplined Rebel

    Minimalism in Branding: The Disciplined Rebel

    In Japanese, the word “Ma” is a concept that could be described as “the interval between the edges.” However, in reality, “Ma” contains a…
    Go to the profile of Alexander Gyurov
    Alexander Gyurov
    Jan 22, 2020
    Dreams Never End: The Cover Artworks of Peter Saville

    Dreams Never End: The Cover Artworks of Peter Saville

    From the 1909 release of Tchaikovsky’s Nutcracker Suite through the highly controversial Sticky Fingers by the Rolling Stones in 1971 to…
    Go to the profile of Alexander Gyurov
    Alexander Gyurov
    Nov 27, 2018
    What’s Your Type: Print Design in 21st Century

    What’s Your Type: Print Design in 21st Century

    A quick but thoughtful study on the history of print design and its role in present times
    Go to the profile of Alexander Gyurov
    Alexander Gyurov
    Oct 18, 2018
    EIKO ISHIOKA: A Rhapsody in Crimson

    EIKO ISHIOKA: A Rhapsody in Crimson

    Go to the profile of Alexander Gyurov
    Alexander Gyurov
    Sep 18, 2018
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