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Dear Cultural Organizations, Re:Culture Starts Now
Dear Cultural Organizations, Re:Culture Starts Now
All you need to know on our initiative in support of the arts and the brand reinvention project we are giving away
Asparuh Georgiev
Jul 8, 2020
Latest Stories
Coronacrisis: How tech brands are helping
Coronacrisis: How tech brands are helping
We had a look at how Sofia and Berlin startups are addressing the impacts of Covid-19. Here’s what we found
Asparuh Georgiev
Apr 10, 2020
It’s Not TV, It’s Something Else: How HBO’s Branding Changed the Game
It’s Not TV, It’s Something Else: How HBO’s Branding Changed the Game
To start this text in an intriguing and captivating way let us first reflect on the following question: “How many exciting moments in your…
Alexander Gyurov
Mar 31, 2020
Neues Bauhaus? Social change led by art, catalyzed by branding
Neues Bauhaus? Social change led by art, catalyzed by branding
Art is re-emerging as a force for social impact — here is how cultural institutions can redefine their brands to create positive change.
Asparuh Georgiev
Feb 20, 2020
Enter Fiction: Why Brands Need to Go Beyond Only the Facts
Enter Fiction: Why Brands Need to Go Beyond Only the Facts
Game of Thrones, Harry Potter and Donald Trumps’ climate change-disputing tweets are just some of the biggest recent fictions that have…
Asparuh Georgiev
Jan 29, 2020
Déjà Vendu: The Duality of Nostalgia in Branding
Déjà Vendu: The Duality of Nostalgia in Branding
Could I ever find in you again The things that made me love you so much then? Could we ever bring ’em back once they have gone?
Alexander Gyurov
Jan 22, 2020
Less But Better: The Minimalist Way to Balance
Less But Better: The Minimalist Way to Balance
Back in 1976, the German industrial designer Dieter Rams delivered a passionate speech on the state of contemporary design. Concerned…
Alexander Gyurov
Jan 22, 2020
More from Fiction
Minimalism in Branding: The Disciplined Rebel
Minimalism in Branding: The Disciplined Rebel
In Japanese, the word “Ma” is a concept that could be described as “the interval between the edges.” However, in reality, “Ma” contains a…
Alexander Gyurov
Jan 22, 2020
Dreams Never End: The Cover Artworks of Peter Saville
Dreams Never End: The Cover Artworks of Peter Saville
From the 1909 release of Tchaikovsky’s Nutcracker Suite through the highly controversial Sticky Fingers by the Rolling Stones in 1971 to…
Alexander Gyurov
Nov 27, 2018
What’s Your Type: Print Design in 21st Century
What’s Your Type: Print Design in 21st Century
A quick but thoughtful study on the history of print design and its role in present times
Alexander Gyurov
Oct 18, 2018
EIKO ISHIOKA: A Rhapsody in Crimson
EIKO ISHIOKA: A Rhapsody in Crimson
Alexander Gyurov
Sep 18, 2018
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