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Field Notes from A Hundred Monkeys

boring companies have boring names. that's why there's a hundred monkeys, a naming company from berkeley, calif. - ahundredmonkeys.com

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Every once in awhile I get wistful for an old project, one that didn’t turn out quite the way I had hoped. At A Hundred…

Naming is a really fun exercise. It’s one of the few creative outlets we all share, and…