Names and Naming

A Namer’s Travels: The Louisiana Wordsmiths

Bringing short-term relationship energy to long-term relationships, and vice versa

The shopping complex (and names that aren’t)

A branding lesson from none other than the strip mall

A day in the life of “the everyday customer”

̶T̶h̶e̶ ̶m̶a̶n̶, the myth…

Even big names need help naming

Why star-studded naming projects usually burn out

We’re all creatives and judges

How creative decisions force us to rewire our brains

You are here: Navigating a naming ecosystem

It’s been a while since most of us have been to a theme park, a music festival, a…

A case for getting the good news before the bad

Creative feedback edition

A look at naming in the world’s specialty marketplace

In 2020, brands are treating their names like regrettable tattoos.