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Firm Narrative
How to tell strategic stories
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Want a Better Pitch? Watch This.
Want a Better Pitch? Watch This.
When leaders ask me to help them tell better stories, I always start by sending them this video.
Andy Raskin
Jul 12, 2015
What I Learned Positioning 40 Companies
What I Learned Positioning 40 Companies
Two and a half years ago, I accepted an interim role as VP of Marketing at 500friends, a startup that had been incubated by Y Combinator…
Andy Raskin
Feb 23, 2016
For Startups, the Power of “Why Now”
For Startups, the Power of “Why Now”
Does your strategic messaging lack this crucial narrative element?
Andy Raskin
Mar 29, 2016
Want a Better Pitch? Master the “Move.”
Want a Better Pitch? Master the “Move.”
Your problem/solution framework falls flat, unless you do this.
Andy Raskin
Nov 10, 2015
Trending
Goodbye Product. Hello Movement.
Goodbye Product. Hello Movement.
Video: Crafting a strategic narrative that powers B2B growth
Andy Raskin
Dec 11, 2023
Why I ♡ Asana’s Rebrand: A More Compelling Narrative
Why I ♡ Asana’s Rebrand: A More Compelling Narrative
The new messaging conveys a proper Promised Land.
Andy Raskin
Oct 2, 2015
What‘s Your Startup’s “Six-Pack Abs” Story?
What‘s Your Startup’s “Six-Pack Abs” Story?
Figure out what customers want. Then keep talking about that.
Andy Raskin
Sep 2, 2015
Why Sales Teams Crave Storytelling Training
Why Sales Teams Crave Storytelling Training
Great pitches start with narrative fundamentals.
Andy Raskin
Aug 31, 2016
What I Learned Crafting Messaging for 15 Startups
What I Learned Crafting Messaging for 15 Startups
One morning in 2013, my wife suggested I quit my job and start the business I was always talking about — helping entrepreneurs tell their…
Andy Raskin
Jun 8, 2015
Latest
Andy Raskin
Oct 17, 2019
To Create a New Category, Name the New Game
Brilliant category narratives evangelize a new discipline…
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823
2 responses
Andy Raskin
Oct 30, 2018
Selling Your New Sales Deck to Sales
The greatest sales deck isn’t—until your sales team buys in.
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812
3 responses
Andy Raskin
Jul 26, 2018
Tailoring Your Pitch for Multiple Audiences
How to structure your story to resonate with different personas
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1.5K
6 responses
Andy Raskin
Jun 22, 2018
Casio’s Eccentric Product Culture, Built on Embracing Failure
My 2003 profile of Casio and co-founder Kazuo Kashio, who passed away this week
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617
4 responses
Andy Raskin
Mar 20, 2018
Why So Obsessed with Naming Your Category?
A label, by itself, isn’t worth much.
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513
Andy Raskin
Mar 6, 2018
Why Great Pitches Come From Customers
5 questions for pinpointing why they buy
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1.8K
4 responses
Andy Raskin
Nov 21, 2017
Tech’s 2017 Slide of the Year
Suddenly it’s in everyone’s decks—including mine.
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541
Andy Raskin
Sep 6, 2017
Pitch Stakes, Not Pain
Transcending the “Doctor-Patient” Approach to Sales and Marketing
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2.1K
6 responses
Andy Raskin
Jul 27, 2017
This Is How a CEO Tells a Great Story
To help leadership teams align around a strategic narrative, I show them this video.
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530
2 responses
Andy Raskin
Apr 13, 2017
Is the “Greatest Sales Deck” Great for Savvy Prospects?
If knowledgable prospects ask you to cut to the chase, don’t abandon your story—rewrite it.
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298
3 responses
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