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Firm Narrative
How to tell strategic stories
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Andy Raskin
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Firm Narrative
Dec 11, 2023
Goodbye Product. Hello Movement.
Video: Crafting a strategic narrative that powers B2B growth
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29
Andy Raskin
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Firm Narrative
Oct 17, 2019
To Create a New Category, Name the New Game
Brilliant category narratives evangelize a new discipline…
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823
2 responses
Andy Raskin
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Firm Narrative
Oct 30, 2018
Selling Your New Sales Deck to Sales
The greatest sales deck isn’t—until your sales team buys in.
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812
3 responses
Andy Raskin
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Firm Narrative
Jul 26, 2018
Tailoring Your Pitch for Multiple Audiences
How to structure your story to resonate with different personas
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1.5K
6 responses
Andy Raskin
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Firm Narrative
Jun 22, 2018
Casio’s Eccentric Product Culture, Built on Embracing Failure
My 2003 profile of Casio and co-founder Kazuo Kashio, who passed away this week
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617
4 responses
Andy Raskin
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Firm Narrative
Mar 20, 2018
Why So Obsessed with Naming Your Category?
A label, by itself, isn’t worth much.
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513
Andy Raskin
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Firm Narrative
Mar 6, 2018
Why Great Pitches Come From Customers
5 questions for pinpointing why they buy
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1.8K
4 responses
Andy Raskin
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Firm Narrative
Nov 21, 2017
Tech’s 2017 Slide of the Year
Suddenly it’s in everyone’s decks—including mine.
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520
Andy Raskin
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Firm Narrative
Sep 6, 2017
Pitch Stakes, Not Pain
Transcending the “Doctor-Patient” Approach to Sales and Marketing
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2.1K
6 responses
Andy Raskin
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Firm Narrative
Jul 27, 2017
This Is How a CEO Tells a Great Story
To help leadership teams align around a strategic narrative, I show them this video.
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530
2 responses
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Firm Narrative
How to tell strategic stories
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