Foolproof

What are service blueprints and why do they matter

An article on how to define and use service…

Why observational research matters

Observational research supercharges digital product development…

The problem with product: from output to impact

Unpicking the problem with approaches to digital…

An introduction to micro-frontends

What are micro-frontends and how can they help solve business…

How to continue a campaign experience through to your website

Creating more continuous experiences in…

Why e-commerce is failing people and the planet

Amazon, Royal Mail, and Hermes have all reported…

What the hell is jobs to be done?

Jobs-to-be-done (or Jobs-theory) is a framework for understanding…

Where do we go now? Innovation in a post Covid-19 landscape

There’s a lot to learn from the Covid-19…

Future tech: How can insurers offer a more differentiated customer experience?

How to begin addressing…