Designing a Shirt for Every World Cup Team.

GROUP A: BRAZIL, CROATIA, MEXICO, CAMEROON

A Quick Defence of Football

Are you a spectator, or a believer?

Fútbol, Not Football

Why America Will Win the World Cup in 2022

The Donut and the Self-Control Parable 

Why Ego Depletion Costs You Money

Why Penalty Shoot-outs are NOT a Lottery

Don’t believe the pundits: not all coin-flips are 50:50

Despite what commentators and ill-informed journalists say, penalty shoot-outs are not a lottery. They are not about luck. They involve a…

Avoid The Outcome Fallacy: Win At Sports Betting

The Gambler’s Toolkit: Outcome Fallacy

The media likes to report on success stories. These often downplay the role of luck and negate the possibility of other decisions leading to better…

5 Management tips that Soccer has taught me

You can call it Football.

The Narrative Fallacy in Betting

The Gambler’s Toolkit

Gambling is endlessly fascinating. Over £300bn per year is wagered on football matches alone, which surely must make it the industry with the worst performance-to-spend ratio known to man.

Hubris in Sports Betting

The Gambler’s Toolkit

If my life were a movie, I would be the hero. As such, I am extremely adept at fooling myself into believing that I am an expert at pretty much everything. I see a stand-up comic and think ‘I’m funnier than him; I could be a…