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Stumbling toward customer-led growth

Stumbling toward customer-led growth

How I discovered customer-led growth while leading Marketing for a SaaS company (hint: we used it to grow revenue nearly 900%).
Go to the profile of Georgiana Laudi
Georgiana Laudi
Why successful SaaS startups fumble and fail to scale

Why successful SaaS startups fumble and fail to scale

We’ve all heard the reasons startups fail: no market need, ran out of cash, not the right team, competition. These are mostly preventable.
Go to the profile of Georgiana Laudi
Georgiana Laudi
How to Gain Influence as a Marketer at a Tech Company

How to Gain Influence as a Marketer at a Tech Company

Being a “non-technical” person at a tech company is tough. Here’s the advice we wish we’d had years ago in our early tech marketing…
Go to the profile of Claire Suellentrop
Claire Suellentrop
How founders are unknowingly failing their marketers

How founders are unknowingly failing their marketers

(and how to fix it)
Go to the profile of Georgiana Laudi
Georgiana Laudi
There’s a problem with SaaS startups and marketing

There’s a problem with SaaS startups and marketing

The SaaS founder’s dilemma can put their marketer at a serious disadvantage, and the road to burnout is short.
Go to the profile of Georgiana Laudi
Georgiana Laudi
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