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Franchise Marketing Leadership

2nd Annual Franchise Innovation Awards

2nd Annual Franchise Innovation Awards

Although many entries were submitted before the pandemic, the submission deadline was extended and amended: franchise organizations were…
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Stretching for Growth During the Pandemic

Stretching for Growth During the Pandemic

Martin Balcaitis cut his franchise marketing teeth at food & beverage brands such as Krispy Kreme and Denny’s, where he spent 15 years…
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Stories from the Covid-19 Front Lines: Q&A with Massage Heights’ VP of Marketing, Ashley Schuetz

Stories from the Covid-19 Front Lines: Q&A with Massage Heights’ VP...

What are you doing differently with your marketing program as a result of Covid-19?
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The Next Consumer Normal

The Next Consumer Normal

Covid-19 was a significant disruptor for franchises. With mandated shutdowns, social distancing safety restrictions, and limited consumer…
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Franchise Marketing
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5 Ways Brands Can Get Back To Building Business

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Stories from the Covid-19 Front Lines: Q&A with Sky Zone’s CMO Josh Cole

What are you doing…

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The New Franchise Leadership & Growth Conference Debuts in Atlanta October 14–16

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Navigating Covid-19 on a Local Level: A Guide to a Phased Approach to Re-Entry

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Why You Must Keep Marketing During Covid-19

Even before a global pandemic transformed our world, the restaurant industry was…

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How Franchise Marketing Is Adapting to Covid-19 at Sola Salon Suites

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41 Tips for Marketers Forced To Work at Home

Since this is a marketing newsletter, here’s an article called 41 Work-From-Home…

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CMO Q&A: What Methods and Tools Do You Rely on To Provide Your Marketing Team With a Personal Touch for Franchise…

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Market All You Like, But People Believe What They Experience

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How To Translate Key Marketing Data into ROI for Your Brand, Part 1

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