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UX Design

Fresh Tilled Soil

We’re Fresh Tilled Soil. UX Designers and strategists inspired by human biology. Our strong opinions are our own. We take full responsibility for what we say and create.

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UX Design

Heath Umbach in Fresh Tilled Soil

Oct 23, 2018

Fresh Tilled Soil Case Study: JSTOR

Redesigning a global digital product library experience

Heath Umbach in Fresh Tilled Soil

Oct 19, 2018

So You Want to Run an Enterprise Design Sprint?

The Enterprise Design Sprints Facilitation Guide

Heath Umbach in Fresh Tilled Soil

Oct 17, 2018

What is a Design Sprint?

Maximize your chances of making something people actually want

Heath Umbach in Fresh Tilled Soil

Oct 9, 2018

Fresh Tilled Soil Case Study: grown

Cultivating a new brand through experience design

Heath Umbach in Fresh Tilled Soil

Oct 4, 2018

Fresh Tilled Soil Case Study: Boston Private Bank

How A Financial Institution Tripled Conversion Rates…

Heath Umbach in Fresh Tilled Soil

Sep 10, 2018

The Critical Questions to Ask When Scoping a Project

How the Design Needs Assessment delivers the…

Heath Umbach in Fresh Tilled Soil

Aug 14, 2018

Why Do Digital Products Make Us Unhappy?

Instagram gets it right with their latest release

Heath Umbach in Fresh Tilled Soil

Aug 7, 2018

Fresh Tilled Soil Case Study: Voxel8

Revolutionizing shoe design and manufacturing with 3D printing

Heath Umbach in Fresh Tilled Soil

May 31, 2018

Ten Things That Make UX Fest Awesome

Why not “The Top 10 Reasons to Attend UX Fest”? Because I already wrote the top 3 reasons to attend, and I stand by that. But I needed to tell you more, so this was my excuse. Here are ten things that will make UX Fest awesome (and why you should come)!

Heath Umbach in Fresh Tilled Soil

Apr 26, 2018

The Top 3 Reasons to Attend UX Fest

UX Fest is coming on June 4th, and we couldn’t be more excited about it! And we think you should…