Half the Story Means Half the Knowledge

What the Fundamental Attribution Error means for Marketers

In the last half century, social psychologists have demonstrated over and over again that contextual factors are actually stronger…

What Are You Weighting For?

In research, weighting is used to adjust the results of a study to bring them more in line with what is known…

The Automation of Curiosity

Every other week I come across yet another article purporting new ways to garner “insights” about consumers…

Is Customer Loyalty Dead or Are You Doing It Wrong?

The Tyranny of Specialization

“Once upon a time there were enterprise research tools that specialized in doing one thing. They didn’t end…

The Battle between Machine Learning and Statistics…

Back to the Future: How Statisticians Make Predictions

Beyond Buzzwords: Machine Learning & Consumer Insights

Out of the Weeds, Part I

I Pity The Fool: Correlations, Predictions, and Causations

The 21st Century’s Most Precious Commodity

We’re talking about time of course.