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Fruto

User experience design studio based in Oxford, UK.

  • About
  • Our studio
  • Thoughts on a code of ethics for interaction design

    Thoughts on a code of ethics for interaction design

    From ‘stink patterns’ to smartphone addiction: How can we tackle the interactions that make us spend too much time online?
    Go to the profile of Dave Johns
    Dave Johns
    Nov 18, 2021
    Digital design considerations for child vs adult user groups

    Digital design considerations for child vs adult user groups

    Children are now more than ever, learning and playing on their screens from a very young age. As UX designers, we have a responsibility to…
    Go to the profile of Carmen Martínez-Freile
    Carmen Martínez-Freile
    Oct 13, 2021
    Design leadership: How to establish a design-led culture

    Design leadership: How to establish a design-led culture

    Inspired by the feedback and conversations that stemmed from my recent piece on UX in Educational Publishing, today I’m going to share with…
    Go to the profile of Mariana Morris
    Mariana Morris
    May 26, 2021
    Designing for healthcare: Innovation across the patient journey

    Designing for healthcare: Innovation across the patient journey

    When it comes to UX design, healthcare has to be one of the areas where it’s most critical that it’s done right. The difference between…
    Go to the profile of Mariana Morris
    Mariana Morris
    Apr 23, 2021
    Product design in educational publishing: Overcoming the big 3 challenges faced by UX teams

    Product design in educational publishing: Overcoming the big 3 challenges faced by UX teams

    We all know that UX is a key factor in customer satisfaction. But knowing this, and actually delivering on it, aren’t always the same…
    Go to the profile of Mariana Morris
    Mariana Morris
    Mar 26, 2021
    A guide to colour in UI design

    A guide to colour in UI design

    Terminology, its roles in the user experience and tips and tricks for the creation of a colour palette.
    Go to the profile of Carmen Martínez-Freile
    Carmen Martínez-Freile
    Jun 24, 2020
    Covid-19 projects and businesses affected by Covid-19, can we help?

    Covid-19 projects and businesses affected by Covid-19, can we help?

    In April we’re offering free 1-hour design consultations for projects about COVID-19 or businesses affected by COVID-19.
    Go to the profile of Mariana Morris
    Mariana Morris
    Apr 2, 2020
    How to run remote design projects

    How to run remote design projects

    We, at Fruto studio, are a fully remote UX design team. For the past 3 years, we’ve been testing design and communication tools that can…
    Go to the profile of Mariana Morris
    Mariana Morris
    Mar 27, 2020
    Design systems

    Design systems

    What they are, why your need one (or not) and how they can be of use
    Go to the profile of Carmen Martínez-Freile
    Carmen Martínez-Freile
    Mar 6, 2020
    How remote working has made me a better designer

    How remote working has made me a better designer

    its advantages and disadvantages, and how to get it right
    Go to the profile of Carmen Martínez-Freile
    Carmen Martínez-Freile
    Jan 14, 2020
    UX Conferences in 2020–UK based

    UX Conferences in 2020–UK based

    Inspiration is one of the big ones. As designers when we look for inspiration we often end up using the same resources. If you are looking…
    Go to the profile of Carmen Martínez-Freile
    Carmen Martínez-Freile
    Jan 8, 2020
    From UX to UI to development

    From UX to UI to development

    The transition between the stages of the digital design process
    Go to the profile of Carmen Martínez-Freile
    Carmen Martínez-Freile
    Dec 13, 2019
    It’s okay to not be okay…

    It’s okay to not be okay…

    I am generally a fairly happy and upbeat person, at least that’s how I like to portray myself. One of the main reasons I wanted to touch…
    Go to the profile of Paula Simmons
    Paula Simmons
    Oct 8, 2019
    Things to keep in mind while doing user interviews

    Things to keep in mind while doing user interviews

    Introduction
    Go to the profile of Gargee Thakkur
    Gargee Thakkur
    Sep 24, 2019
    Multifaceted designers: The overlooked key skills and attitudes a good designer must have

    Multifaceted designers: The overlooked key skills and attitudes a good designer must have

    There are many qualities that play a key role in becoming a good designer. These qualities are far from being only technical. A designer…
    Go to the profile of Carmen Martínez-Freile
    Carmen Martínez-Freile
    Sep 24, 2019
    UI design plays a fundamental role in the overall quality of your end product.

    UI design plays a fundamental role in the overall quality of your end product.

    Reduce visual clutter: This is one of the biggest issues in some interfaces. The whole point of removing clutter is to reduce the noise in…
    Go to the profile of Carmen Martínez-Freile
    Carmen Martínez-Freile
    Aug 16, 2019
    How UX can help your business grow

    How UX can help your business grow

    As UX designers, having worked with a variety of businesses, we have realized that a lot of people ask how UX is going to benefit their…
    Go to the profile of Gargee Thakkur
    Gargee Thakkur
    Aug 13, 2019
    The business case for hiring a UX Design agency

    The business case for hiring a UX Design agency

    There’s a compelling business case for bringing in a UX agency…
    Go to the profile of Mariana Morris
    Mariana Morris
    Mar 10, 2019
    Building a UI design system to let your product grow

    Building a UI design system to let your product grow

    One of the problems we regularly encounter when working on large-scale sites or apps is that the user interface (UI) is no longer fit for…
    Go to the profile of Mariana Morris
    Mariana Morris
    Aug 30, 2018
    Improving UX for happier customers

    Improving UX for happier customers

    Whichever way you look at it, User Experience (UX) has a direct impact on your business. By improving customers’ experience of your…
    Go to the profile of Mariana Morris
    Mariana Morris
    Feb 13, 2018
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