Fruto

From ‘stink patterns’ to smartphone addiction: How can we tackle the interactions that make us spend too much time online?

Children are now more than ever, learning and playing on their screens from a very young age. As UX designers, we have a responsibility to…

Inspired by the feedback and conversations that stemmed from my recent piece on UX in Educational Publishing, today I’m going to share with…

When it comes to UX design, healthcare has to be one of the areas where it’s most critical that it’s done right. The difference between…

We all know that UX is a key factor in customer satisfaction. But knowing this, and actually delivering on it, aren’t always the same…

Terminology, its roles in the user experience and tips and tricks for the creation of a colour palette.

In April we’re offering free 1-hour design consultations for projects about COVID-19 or businesses affected by COVID-19.

We, at Fruto studio, are a fully remote UX design team. For the past 3 years, we’ve been testing design and communication tools that can…

What they are, why your need one (or not) and how they can be of use

its advantages and disadvantages, and how to get it right

Inspiration is one of the big ones. As designers when we look for inspiration we often end up using the same resources. If you are looking…

The transition between the stages of the digital design process

I am generally a fairly happy and upbeat person, at least that’s how I like to portray myself. One of the main reasons I wanted to touch…

Introduction

There are many qualities that play a key role in becoming a good designer. These qualities are far from being only technical. A designer…

Reduce visual clutter: This is one of the biggest issues in some interfaces. The whole point of removing clutter is to reduce the noise in…

As UX designers, having worked with a variety of businesses, we have realized that a lot of people ask how UX is going to benefit their…

There’s a compelling business case for bringing in a UX agency…

One of the problems we regularly encounter when working on large-scale sites or apps is that the user interface (UI) is no longer fit for…

Whichever way you look at it, User Experience (UX) has a direct impact on your business. By improving customers’ experience of your…