futred.in’s archived blog posts

Advertisements distort your memories…

Have you never drank a cold drink (whichever is your favorite), had a chocolate or an ice cream when you were sad?

When I first thought of this, my initial thoughts were no. I zipped past my memories in recent years and saw myself…

Cognitive Dissonance might make you hate coffee!

Coffee is the ‘yuckiest’ drink!

Ever felt confused or uncomfortable when you hold two conflicting views, like, let’s say, “I love coffee!” and “Coffee will eventually kill you!” (this is absolutely a…

Loss Aversion Bias and Corporate HR Policies

I usually give a lot of examples of seeing loss aversion bias in real life, from rickshaw-wallahs in Indian cities to amateur investors, but none from the world that I come from.

Company Policies

We innately don’t like strangers

Being bullied

Last year I got into an argument with a Pune Municipal Transport’s (PMT)bus conductor. I had forgotten my phone in the bus and realized it only when I was half way from the town center and the factory I was consulting at…