Gannett @ ONA15: Salon schedule

Since Gannett often ends up bringing more than 100 journalists to ONA, we like to give them a place to gather and recharge away from the hurly-burly of the main conference. In the years since its inception, the Gannett Salon has grown, though, from being merely a place to…

So what’s that Storytelling Workshop all about?

Practical tips for audience engagement — in 3 parts

ONA15: Why longform works — and why it’s more important than ever

The industry is seeing a rise in increasingly segmented, “stackable” (works across multiple platforms) content: short, easily digestible items with low time commitments. Yet the people over at ESPN.com/ESPN The…

Planning for Platforms … with only two arms

I just finished a great video interview with Nate Kelly about our shared reflections on the Planning for Platforms session this morning. One thing that seemed to strike us was the two organizations leading the discussion, Mashable and NowThis, are…

Living the live stream

Saturday morning’s session on live streaming video featured an invigorating discussion and brought to light something…

Gannett @ ONA15: The swarm

This year, Gannett will bring 30 journalists to the Online News Association conference as scholars. That means 30 journalists fully-funded by the company who will swarm the conference to glean as much as we possibly can to benefit our nationwide network of more than 3,000…

Metrics for mobile

ONA15 began with a Gannett-focused presentation on eight key metrics for understanding and leveraging mobile. The takeaways provide a filter through which to view the three days’ worth of conference sessions — and give us a road map for when we return to our newsrooms.