Discovering more meaningful metrics

“What proof do you have that that story made a difference?”

Dana Chinn, Director of the USC Media Impact Project, started her session with an example common in most newsrooms:

Gannett @ ONA15
Gannett @ ONA15
Gannett journalists share their experiences, takeaways and tips from our trip to the Online News Association’s 2015 conference in Los Angeles.
More information
Followers
34
Elsewhere