Flatiron Health EMR Product Case Study

User Research at Hospital Visit and Mockups for Minimizing UX Friction

SUMMARY

After visiting a Bronx hospital, speaking with staffs, and using an EHR myself…

How to use data and experiments to drive engagement inside your Facebook Group?

Managing and growth hacking your community

If you are wondering if creating a Facebook Group is right for your brand and business, read this…

Buffer SWOT Analysis

Identify Product Dynamics and Up-Market Challenges

STRENGTH

Product Strategy

Transparent Roadmap

Facebook Trending Topic Re-Design & UX Experiment

Accessing Trending Content on the Facebook Mobile app

Summary:

• Facebook Mobile App is not known for Trending News.

How I Failed to Get Traction Selling Calculators

Idea: Using Interactive Content to drive Lead Conversions

Intro and Goal:

BeenVerified Analysis

User Feedback and New Pricing Strategy

USER FEEDBACK

How to Repurpose Long Form Content into Facebook Video

Product Requirement Doc & Experiment Results

Intro & Goal:

Convert long form articles and images into a Facebook native video — with music and…

Project GGMH — Content Engagement Experiments

How to use content curation and engagement to drive growth and conversions

** Work-in-progress. Awaiting test results from new experiments.

Participated at 55+ Hackathons

Competed, Mentored, and Organized

1. 2012 Mobile DevCamp NYC Hackathon — April 27, 2012; won API Prize
2. Angelhack NYC Hackathon — June 24, 2012
3. Etsy’s eCommerce HackDay — August 4…