The future of growth is word of mouth and referral strategy. Getting brand impression without paying for it. — Joanna Lord, CMO of Classpass
Three broad categories of churn specifically in relation to online services like SaaS companies:
Why do people love their job? Because of Creativity, Control, and Impact
Approach with a Craftsman mindset, “what can I offer to the world? And will I love the process of getting better at this?”
Take on challenging projects. It forces you to learn rare and niche skills.
DAVID CUMMINGS TEST on PRODUCT MARKET FIT
David’s approach is relatively simple: if you’re able to satisfy these 5 criteria, you have a good indication that you’ve reached Product/Market Fit (PMF).
1. 10+ customers have signed-up in a short period of time (typically 3–9 months). Crucially, these need…
Consider two universal truths offered by Tom Snyder of Funnel Clarity:
“You look to customers to define the problem, not prescribe the solution” — John Warnock
How is your organization dealing with metrics for innovation? Do you have your own set of metrics for innovation projects?
Don’t think they are passing judgement on your strategy. They are passing judgement on your judgement of your strategy.
“When it comes to creating lead magnets that convert, you need to consider the following:
Do a cohort for lead-give-email to lead-to-customer. How much time it takes to nurture and to convert leads-to-customers.