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geoIQ.ai
We are a group of data scientists and engineers working to make location data accessible and geo-spatial analytics easier. Learn more at www.geoiq.io
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Hyperlocal OOH and Digital Insights to Maximize Footfall for a Quick Service Restaurant
Hyperlocal OOH and Digital Insights to Maximize Footfall for a Quick Service Restaurant
Quick Service Restaurants thrive on walk-ins. Even though these businesses have partnered with food delivery services for online orders…
Vaishali Advani
Dec 27, 2022
Enabling Credit Risk Assessment of NTC Customers For NAVI
Enabling Credit Risk Assessment of NTC Customers For NAVI
Risk assessment and credit profiling for new to credit customers is tricky. Along with it, there is great scope for improving the accuracy…
Vaishali Advani
Oct 4, 2022
GeoIQ for Lenskart — A Retail Expansion Case Study
GeoIQ for Lenskart — A Retail Expansion Case Study
In this study, we will discuss how retail major Lenskart has benefitted from its partnership with GeoIQ, a location-based intelligence…
Vaishali Advani
Sep 13, 2022
Underwriting Credit in 2022: How location intelligence benefits modern BFSI
Underwriting Credit in 2022: How location intelligence benefits modern BFSI
TL;DR: The information banks and NBFCs have access to is restricted, and does not substantially mitigate risk. It is because the lending…
Tusheet Shrivastava
May 23, 2022
For BFSI, ‘Affluence’ isn’t just a word, it is everything.
For BFSI, ‘Affluence’ isn’t just a word, it is everything.
TL;DR — ‘Affluent’ Customers — individuals with distinctly apex lifestyles, are BFSI’s’ most coveted cohort. Inarguably — they have the…
Ankita Thakur
May 11, 2022
Lending: The game of zero-sum and the quintessential challenge of risk prediction
Lending: The game of zero-sum and the quintessential challenge of risk prediction
TL;DR — Lending is a risky enterprise. To be at its best profit-making potential, businesses need borrowers with maximum tenure without…
Ankita Thakur
Apr 20, 2022
How Insurance industry is using location attributes to expedite growth and reduce risks
How Insurance industry is using location attributes to expedite growth and reduce risks
Insurance companies can gain from location intelligence by tapping into risk analysis of different types of risk claims. Increased usage of…
Leann Kurias
Oct 29, 2021
Revolutionizing OOH Advertising using Location Data
Revolutionizing OOH Advertising using Location Data
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising media usually…
Leann Kurias
Sep 13, 2021
Lenders breaking new ground with location data
Lenders breaking new ground with location data
Credit Bureaus such as CIBIL are responsible for keeping historical information of credit of individuals and businesses and credit history…
Leann Kurias
Aug 27, 2021
Points of Interest Data: Here’s why it’s relevant to your business today!
Points of Interest Data: Here’s why it’s relevant to your business today!
GeoIQ’s real-time APIs enable the data to be fed directly into any business analytics.
Leann Kurias
Aug 24, 2021
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