Collaboration with influencers is the basis of your campaign’s success. Here, we discuss why it matters.
As consumers, we value other people’s opinions, especially those we trust and admire. We are all guilty of…
Influencer marketing is a new phenomenon, with its average spend increasing over 3 times backdating from 2017. What is the origin of this? The answer is social media and blogging, which has exponentially grown over the years so that marketers can…