The 3 Laws of Facebook’s News Feed

Why Facebook favors some types of content

Debunking the Myths of Dark Social

A post about what Dark Social is and is not.

Why isn’t Spotify part of your digital marketing strategy?

Allow me to open with a confession: until recently, I’d abandoned Spotify. My once beloved music streaming service had morphed into a slow-loading, ad-saturated, bug-ridden hydra. But, thank God, after a year of presiding over…

Interview: The War against Vanity Metrics

An insightful chat with Joah Santos, founder of NYLON…

Dark Social shares and how to REALLY track them

The State of Social Sharing 2017

New infographic about the recent trends such as dark social, shares…

Fixing Facebook: A “better” newsfeed and a chance for Journalism

Facebook, Mark Zuckerberg, Goals.

Shedding Light on Dark Social: a Publisher’s Case

The fundamental flaw with UTM codes

UTM codes are a mandatory tool for professionals working with social media or traffic analysis.