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Give me empathy
Insights and ideas from a designer on his journey to one day fully becoming one with business and technology.
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How to kick-start accessibility
How to kick-start accessibility
Accessibility is my favourite quality assurance framework. With major legislation on the horizon, now is the perfect time to get started.
Berni Ruoff
Oct 17
Like standing in a forest — designer metaphors.
Like standing in a forest — designer metaphors.
My new favourite metaphor about perspective and the beauty of diversity of opinion. And why I think reality is not an elephant.
Berni Ruoff
Jun 8
Like riding a bike — designer metaphors.
Like riding a bike — designer metaphors.
A metaphor exploration about design thinking that helped me to better understand when it is not the right time for a design sprint.
Berni Ruoff
Jun 2
Crippling indecision, continuous delays (Part 2): Embracing the double diamond.
Crippling indecision, continuous delays (Part 2): Embracing the double diamond.
How embracing the double diamond can unlock a new universe of possibilities and effectiveness.
Berni Ruoff
Apr 28
Crippling indecision, continuous delays (Part 1): The two diamonds fallacy.
Crippling indecision, continuous delays (Part 1): The two diamonds fallacy.
How a strict separation of strategy and execution leads to crippling indecision, continuous delays.
Berni Ruoff
Apr 28
Shadow workflows and captive mitigators
Shadow workflows and captive mitigators
Why we so often design appalling applications for experts, even though the alternative would be so much more lucrative.
Berni Ruoff
Mar 5
Give me empathy
Give me empathy
Why human connection and empathy ultimately is the one true source of great products. And why designers should stop dancing.
Berni Ruoff
Feb 5
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